LAMAR ADVERTISING CONEW
For the period ended Dec 31, 2024. Filed Feb 20, 2025.
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FY2024 · Filed Feb 20, 2025
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Geographic Diversification
Our advertising displays are geographically diversified across the United States and Canada. The following table sets forth information regarding the geographic diversification of our advertising displays, which are listed in order of contribution to total revenue. Markets with less than 1% of total displays are grouped in the category “all other United States.”
| Percentage of Revenues for the year ended,December 31, 2024 · Number of Displays for the year ended,December 31, 2024 | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market | StaticBillboardDisplays | DigitalBillboardDisplays | TransitDisplays | LogoDisplays | TotalDisplays | StaticBillboardDisplays | DigitalBillboardDisplays | TransitDisplays | LogoDisplays | TotalDisplays | Percentageof TotalDisplays |
| Las Vegas, NV | 1.5% | 2.1% | 19.0% | — | 2.9% | 722 | 93 | 1,504 | — | 2,319 | 0.6% |
| New York, NY | 2.4% | 2.4% | — | — | 2.1% | 1,008 | 76 | — | — | 1,084 | 0.3% |
| Chicago, IL | 1.9% | 2.4% | — | — | 1.8% | 2,053 | 159 | — | — | 2,212 | 0.6% |
| Pittsburgh, PA | 1.9% | 2.0% | 0.4% | — | 1.7% | 2,853 | 68 | 327 | — | 3,248 | 0.9% |
| Nashville, TN | 1.5% | 2.0% | — | — | 1.5% | 2,089 | 93 | — | — | 2,182 | 0.6% |
| San Bernardino, CA | 1.3% | 2.1% | 1.4% | — | 1.5% | 609 | 59 | 1,234 | — | 1,902 | 0.5% |
| Dallas, TX | 1.7% | 1.0% | 1.8% | — | 1.4% | 1,253 | 32 | 459 | — | 1,744 | 0.5% |
| Cleveland, OH | 1.6% | 1.6% | — | — | 1.4% | 2,223 | 57 | — | — | 2,280 | 0.6% |
| Phoenix, AZ | 0.3% | 2.4% | 7.4% | — | 1.4% | 148 | 73 | 4,242 | — | 4,463 | 1.2% |
| Atlanta, GA | 1.1% | 2.6% | — | — | 1.4% | 830 | 92 | — | — | 922 | 0.3% |
| Knoxville, TN | 1.8% | 1.0% | — | — | 1.4% | 2,357 | 67 | — | — | 2,424 | 0.7% |
| Seattle, WA | 1.6% | 0.7% | 1.5% | — | 1.3% | 1,534 | 19 | 1,602 | — | 3,155 | 0.9% |
| Birmingham, AL | 1.4% | 1.3% | 0.4% | — | 1.2% | 2,080 | 51 | 231 | — | 2,362 | 0.7% |
| Reading, PA | 1.2% | 1.8% | — | — | 1.2% | 1,355 | 104 | — | — | 1,459 | 0.4% |
| Indianapolis, IN | 1.3% | 1.1% | 1.7% | — | 1.2% | 2,467 | 36 | 123 | — | 2,626 | 0.7% |
| Raleigh, NC | 1.5% | 0.8% | — | — | 1.1% | 2,521 | 49 | — | — | 2,570 | 0.7% |
| Greenville-Spartanburg, SC | 1.3% | 1.2% | — | — | 1.1% | 1,808 | 51 | — | — | 1,859 | 0.5% |
| Oklahoma City, OK | 1.2% | 1.3% | 0.4% | — | 1.1% | 1,970 | 46 | 35 | — | 2,051 | 0.6% |
| Hartford, CT | 1.0% | 1.7% | — | — | 1.1% | 827 | 53 | — | — | 880 | 0.2% |
| Richmond, VA | 1.1% | 1.5% | — | — | 1.1% | 1,237 | 53 | — | — | 1,290 | 0.4% |
| Cincinnati, OH | 0.9% | 1.8% | — | — | 1.0% | 1,110 | 48 | — | — | 1,158 | 0.3% |
| Baton Rouge, LA | 1.1% | 1.1% | — | — | 1.0% | 1,356 | 56 | — | — | 1,412 | 0.4% |
| Pensacola, FL | 1.0% | 1.2% | — | — | 1.0% | 2,239 | 85 | — | — | 2,324 | 0.6% |
| All US Logo Programs* | — | — | — | 92.7% | 3.5% | — | — | — | 143,299 | 143,299 | 39.8% |
| All Other United States | 68.4% | 62.9% | 48.2% | — | 63.0% | 117,360 | 3,474 | 27,122 | — | 147,956 | 41.1% |
| All Other Canada* | — | — | 17.8% | 7.3% | 1.6% | — | — | 10,616 | 10,690 | 21,306 | 5.9% |
| Total | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 154,009 | 4,994 | 47,495 | 153,989 | 360,487 | 100.0% |
| Total Revenue (in millions) | $1,364.7 | $591.5 | $166.9 | $84.0 | $2,207.1 | ||||||
- Logo displays at December 31, 2024 include 15,768 displays related to the tourist oriented direction signing ("TODS") programs.
The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.