LAMAR ADVERTISING CONEW
For the period ended Dec 31, 2024. Filed Feb 20, 2025.
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FY2024 · Filed Feb 20, 2025
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Advertising Tenants
Our tenant base is diverse. The table below sets forth the industries from which we derived most of our billboard advertising revenues for the year ended December 31, 2024, as well as the percentage of billboard advertising revenues attributable to the advertisers in those industries. The individual advertisers in these industries accounted for approximately 72% of our billboard advertising net revenues in the year ended December 31, 2024. No individual tenant accounted for more than 2% of our billboard advertising net revenues in that period.
| Categories | Percentage of NetBillboardAdvertising Revenues |
|---|---|
| Service | 17% |
| Health Care | 10% |
| Restaurants | 9% |
| Retailers | 8% |
| Automotive | 5% |
| Amusement/Attractions | 5% |
| Gaming | 4% |
| Financial — Banks, Credit Unions | 4% |
| Education | 4% |
| Public Service | 3% |
| Insurance | 3% |
| 72% |
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