NERDWALLET, INC.
For the period ended Dec 31, 2025. Filed Feb 25, 2026.
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A company's yearly report to the SEC, with audited financial statements. It is the fullest account a company gives of its business, its finances and the risks it sees.
FY2025 · Filed Feb 25, 2026
Extracted filing text, with the paragraph anchors used by the comparison.
See the whole filing, with its images and exhibitsContents
Table of Contents
| Part I | 3 |
|---|---|
| Item 1. Business | 3 |
| Item 1A. Risk Factors | 10 |
| Item 1B. Unresolved Staff Comments | 35 |
| Item 1C. Cybersecurity | 36 |
| Item 2. Properties | 37 |
| Item 3. Legal Proceedings | 37 |
| Item 4. Mine Safety Disclosures | 37 |
| Part II | 38 |
| Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities | 38 |
| Item 6. [Reserved] | 39 |
| Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations | 40 |
| Item 7A. Quantitative and Qualitative Disclosures About Market Risk | 52 |
| Item 8. Financial Statements and Supplementary Data | 54 |
| Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure | 84 |
| Item 9A. Controls and Procedures | 84 |
| Item 9B. Other Information | 85 |
| Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections | 85 |
| Part III | 85 |
| Item 10. Directors, Executive Officers and Corporate Governance | 85 |
| Item 11. Executive Compensation | 85 |
| Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters | 85 |
| Item 13. Certain Relationships and Related Transactions, and Director Independence | 85 |
| Item 14. Principal Accountant Fees and Services | 85 |
| Part IV | 86 |
| Item 15. Exhibits and Financial Statement Schedules | 86 |
| Signatures | 89 |
Special Note Regarding Forward-Looking Statements
This Annual Report on Form 10-K contains forward-looking statements about us and our industry that involve significant risks and uncertainties. Except for statements of historical facts, all statements contained in this Annual Report are forward-looking. These statements often contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will” or “would” or similar terms, including their negatives. These forward-looking statements include, but are not limited to, statements regarding:
the impact of macroeconomic developments, including inflation, interest rates, credit market conditions and general economic uncertainty, on our business, operating results, financial condition, and stock price;
our expectations regarding future financial and operational performance, including total revenue, cost of revenue, non-GAAP operating income (loss) and adjusted EBITDA;
our ability to grow traffic, engagement, and monetization on our platform;
expected returns on marketing investments and brand campaigns;
consumer and SMB demand for products and services offered through our platform;
our ability to increase user registrations, improve repeat usage rates, and convert users into matches with financial services partners;
expansion within existing and new verticals, including new products, services, and features that are competitive, compliant with applicable regulations, and responsive to market needs;
changing geographic operations;
maintaining and expanding relationships with existing financial services partners and identifying new ones;
developing scalable technology and data capabilities to provide personalized guidance and enhance user engagement;
strengthening brand awareness, credibility, and consumer and SMB trust;
producing high quality, engaging consumer and SMB content and tools;
adapting to evolving consumer and SMB financial interests and behaviors;
competing effectively in existing and new markets;
maintaining the security, reliability, and availability of our platform;
protecting and enhancing our intellectual property portfolio;
attracting, developing, and retaining highly skilled and diverse talent;
complying with evolving laws, regulations, and supervisory expectations applicable to our business;
the adequacy of our cash, cash equivalents, and investments to meet liquidity needs;
managing growth, scaling infrastructure, and preserving our corporate culture;
identifying, executing, and successfully integrating acquisitions;
entering new financial services markets, and meeting associated regulatory complexities; and
achieving expected synergies, accretion, and other benefits from completed acquisitions.
These forward-looking statements are not guarantees of future performance and should not be relied upon as predictions of future events. They are based on our current expectations, estimates, and projections regarding future events and trends that may affect our business, financial condition, and operating results. These expectations are subject to various risks, uncertainties, and assumptions, including those described in the section titled “Risk Factors” and elsewhere in this Annual Report.
Our industry is highly competitive and rapidly evolving, and new risks and uncertainties may arise that we cannot predict. As a result, actual results, events, or circumstances may differ materially from those reflected in our forward-looking statements.
Forward-looking statements in this Annual Report speak only as of the date hereof. We undertake no obligation to update any such statements to reflect subsequent events, new information, or unexpected developments, except as required by law. These statements also do not reflect potential impacts from future acquisitions, mergers, dispositions, joint ventures, or investments.
Additionally, statements that include “we believe” or similar expressions represent our beliefs and opinions as of the date of this Annual Report. While we believe the information supporting these statements is reasonable, it may be incomplete or subject to change. Investors should not interpret these statements as assurances that we have conducted an exhaustive inquiry or review of all relevant information. Given their inherent uncertainty, investors should not place undue reliance on these statements.
The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.