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NERDWALLET INC

For the period ended Dec 31, 2024. Filed Feb 19, 2025.

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About this filing

A company's yearly report to the SEC, with audited financial statements. It is the fullest account a company gives of its business, its finances and the risks it sees.

FY2024 · Filed Feb 19, 2025

NRDS$7.82-0.9%Stored close · as of Nov 9, 2026

Extracted filing text, with the paragraph anchors used by the comparison.

See the whole filing, with its images and exhibits
Contents

Table of Contents

Part I3
Item 1. Business3
Item 1A. Risk Factors15
Item 1B. Unresolved Staff Comments40
Item 1C. Cybersecurity40
Item 2. Properties41
Item 3. Legal Proceedings41
Item 4. Mine Safety Disclosures41
Part II42
Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities42
Item 6. [Reserved]43
Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations44
Item 7A. Quantitative and Qualitative Disclosures About Market Risk59
Item 8. Financial Statements and Supplementary Data60
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure92
Item 9A. Controls and Procedures92
Item 9B. Other Information93
Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections93
Part III93
Item 10. Directors, Executive Officers and Corporate Governance93
Item 11. Executive Compensation93
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters93
Item 13. Certain Relationships and Related Transactions, and Director Independence93
Item 14. Principal Accountant Fees and Services93
Part IV94
Item 15. Exhibits and Financial Statement Schedules94
Signatures97

Special Note Regarding Forward-Looking Statements

This Annual Report on Form 10-K contains forward-looking statements about us and our industry that involve significant risks and uncertainties. Except for statements of historical facts, all statements contained in this Annual Report are forward-looking. These statements often contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will” or “would” or similar terms, including their negatives. These forward-looking statements include, but are not limited to, statements regarding:

the impact of macroeconomic developments, including inflation, interest rates, credit market conditions and overall economic uncertainty on our business, operating results, financial condition, and stock price;

our expectations regarding our future financial and operational performance, including total revenue, cost of revenue, non-GAAP operating income (loss) and adjusted EBITDA;

our ability to grow traffic and user engagement on our platform;

expected returns on marketing investments and brand campaigns;

consumer demand for the products on our platform;

our ability to increase user registrations and improve repeat usage rates;

conversion of consumers into matches with financial services partners;

expansion within existing and new verticals;

geographic expansion;

maintaining and expanding relationships with financial services partners and identifying new financial services partners;

developing efficient and scalable technical capabilities to provide personalized guidance and engage users;

enhancing brand awareness and consumer trust;

producing high quality, engaging consumer resources;

adapting to the evolving financial interests of consumers;

competing effectively in existing and new markets;

maintaining the security and availability of our platform;

protecting and enhancing our intellectual property portfolio;

attracting and retaining highly skilled, diverse talent;

complying with laws and regulations that currently apply or may apply in the future to our business;

the adequacy of our cash, cash equivalents, and investments to meet liquidity needs;

managing growth, scaling infrastructure, and preserving our corporate culture;

identifying, executing, and integrating acquisitions successfully; and

achieving expected synergies, accretive value, and other benefits from completed acquisitions.

These forward-looking statements should not be relied upon as predictions or guarantees of future events. They are based on our current expectations, estimates, and projections regarding future events and trends that may affect our business, financial condition, and operating results. However, these expectations are subject to various risks, uncertainties, and assumptions, including those described in the section titled “Risk Factors” and elsewhere in this Annual Report.

Our industry is highly competitive and rapidly evolving, and new risks and uncertainties may arise that we cannot predict. As a result, actual results, events, or circumstances may differ materially from those reflected in our forward-looking statements.

Forward-looking statements in this Annual Report speak only as of the date hereof. We undertake no obligation to update any such statements to reflect subsequent events, new information, or unexpected developments, except as required by law. These statements also do not account for potential impacts from future acquisitions, mergers, dispositions, joint ventures, or investments.

Additionally, statements that include “we believe” or similar expressions represent our beliefs and opinions as of the date of this Annual Report. While we believe the information supporting these statements is reasonable, it may be incomplete or subject to change. Investors should not interpret these statements as assurances that we have conducted an exhaustive inquiry or review of all relevant information. Given their inherent uncertainty, investors should not place undue reliance on these statements.

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The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.