GoDaddy Inc

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

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GoDaddy Inc.

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A Message from Our Board Chair

Dear Fellow Stockholders,

On behalf of the entire Board, I would like to thank you for your continued investment in and support of GoDaddy. As we execute our mission to empower entrepreneurs and make opportunity more inclusive for all, we are grateful for the confidence our stockholders continue to show in our long-term strategy to deliver profitable growth and create stockholder value.

2023 was a pivotal year for GoDaddy. We continued to make significant strides in our multi-year effort to build a unified software platform and solidify our position as a one-stop shop for our 21 million customers as they grow and build their businesses digitally. These efforts are reflected in our strong financial and operational results for 2023, and our ability to deliver exciting new capabilities, such as the GoDaddy Airo™ experience, which proactively builds and grows our customers’ businesses with the power of AI.

I’ve often shared our perspective that having highly engaged Directors with a wealth of diverse expertise and experience is critical to the Board’s effective exercise of our oversight responsibilities. The power of this was evident in the way the Board exercised oversight and supported management and the team as they built GoDaddy Airo™, providing insights with respect to

product development, customer experience, go-to-market strategy and more. We also benefited from the strong contributions provided throughout the year by our newest independent Directors, Srini Tallapragada and Sigal Zarmi, who joined us in January 2023. As the Chair of GoDaddy’s Board, I would like to thank them and the entire Board for their relentless focus and continued dedication to GoDaddy’s vision and mission.

As always, the Board remains actively committed to strong corporate governance. I had the opportunity throughout 2023 to meet with many of our stockholders to understand their perspectives across a broad range of topics, including our corporate governance practices, Board composition and refreshment efforts, executive compensation program and business strategy, as well as our thoughtful approach to environmental and social priorities and initiatives. Stockholder feedback has provided important guidance and continues to be a key consideration in our Board and committee discussions. We are grateful for this input and remain committed to our engagement efforts.

As GoDaddy continues executing on its long-term strategy, I would like to take a moment to recognize how proud the

entire Board is of our employees and the management team whose hard work and unyielding dedication brings GoDaddy’s mission to life for our customers.

All of us at GoDaddy are excited about what is to come as we continue to advance our strategy, deliver long-term stockholder value, empower entrepreneurs and make opportunity more inclusive for all.

On behalf of the entire Board, I would like to once again thank you for your continued support of GoDaddy.

Best,

BRIAN SHARPLES

Board Chair

Notice of Virtual Annual Meeting of Stockholders

Dear Stockholders of GoDaddy Inc.:

You are cordially invited to the 2024 virtual annual meeting of stockholders (the “Annual Meeting”) of GoDaddy Inc., a Delaware corporation (“GoDaddy” or the “Company”). The Annual Meeting will be held on Thursday, June 6, 2024 at 8:00 a.m. PDT and will be conducted virtually via live webcast atwww.virtualshareholdermeeting.com/GDDY2024. You can attend the Annual Meeting online, vote your shares electronically and submit questions during the Annual Meeting by logging in to the website listed above and using the 16-digit control number on your notice or proxy card (the “Control Number”). We recommend you access the website a few minutes before the meeting to ensure that you are logged in when the meeting starts.

This virtual meeting format enables us to expand access to the meeting, improve communications and lower the cost to our stockholders, the Company and the environment. We believe virtual meetings enable increased stockholder participation from locations around the world.

Items of Business

At the Annual Meeting, stockholders will be asked to vote upon the proposals listed below. Our Board recommends that stockholders vote for “FOR” each of the proposals at this Annual Meeting.

We will also transact such other business as may properly come before the meeting, or any adjournment or postponement thereof.

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How to Vote

If you are a stockholder of record, there are four ways to vote:

1. By Internet: You can vote your shares online at www.proxyvote.com, 24 hours a day, seven days a week, until 11:59 p.m. EDT on June 5, 2024 (have your proxy card available when you visit the website).

2. By Telephone: You can vote your shares by calling 1-800-690-6903 toll-free (have your proxy card available when you call).

3. By Mail: You can vote your shares by completing, signing, dating and returning your proxy card in the postage-paid envelope provided (if you received printed proxy materials).

4. During the Virtual Meeting: You can vote your shares during the virtual Annual Meeting through live webcast atwww.virtualshareholdermeeting.com/GDDY2024. You can attend the Annual Meeting online, vote your shares electronically and submit questions online during the Annual Meeting by logging in to the website listed above and using your Control Number. We recommend that you access the website a few minutes before the meeting to ensure that you are logged in when the meeting starts.

If you are a street-name stockholder, you will receive voting instructions from your broker, bank or other nominee. You must follow the voting instructions provided by your broker, bank or other nominee in order to instruct your broker, bank or other nominee on how to vote your shares.

Our Board of Directors has fixed the close of business on Thursday, April 11, 2024 as the record date for the Annual Meeting. Only stockholders of record on Thursday, April 11, 2024 are entitled to notice of, and to vote at, the Annual Meeting and any adjournment or postponement thereof. Further information regarding voting rights and the matters to be voted upon is presented in the accompanying Proxy Statement.

We appreciate your continued support of GoDaddy and are excited to either greet you at the Annual Meeting or receive your proxy.

By Order of the Board of Directors,

Jared F. Sine

Chief Strategy & Legal Officer

Tempe, Arizona

April 25, 2024

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting to Be Held on Thursday, June 6, 2024. GoDaddy’s Proxy Statement and 2023 Annual Report are available at www.proxyvote.com. YOUR VOTE IS IMPORTANT. Whether or not you plan to virtually attend the Annual Meeting, we urge you to submit your vote via the Internet, telephone or mail as soon as possible to ensure your shares are represented. This notice and Proxy Statement is first being mailed or made available on the Internet to stockholders on or about April 25, 2024.

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