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e.l.f. Beauty, Inc.

For the period ended Mar 31, 2026. Filed May 21, 2026.

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A company's yearly report to the SEC, with audited financial statements. It is the fullest account a company gives of its business, its finances and the risks it sees.

FY2026 · Filed May 21, 2026

ELF$119.35+2.8%Stored close · as of Nov 9, 2026

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Contents

Item 9B. Other information

Rule 10b5-1 Trading Plans

The following table sets forth the material terms of each Rule 10b5-1 trading plan that wasadopted, modified orterminated by an officer or a director of the Company during the three months ended March 31, 2026.

Trading ArrangementTotal Shares to be SoldExpiration Date
Officer/DirectorActionDateRule 10b5-1*Non-Rule 10b5-1**
Josh FranksAdopt3/3/2026XUp to 41,416(1)4/13/2027
SVP and Chief Operations Officer
Kory MarchisottoAdopt3/3/2026XUp to 48,0826/11/2027
SVP and President, e.l.f. Brands
* Intended to satisfy the affirmative defense of Rule 10b5-1(c).
** Not intended to satisfy the affirmative defense of Rule 10b5-1(c).
(1) The total shares to be sold cannot be determined at the date of this Annual Report on Form 10-K as the planned sale amount for such officer includes a designated percentage of the net number of shares after a portion of such shares have been sold to cover withholding taxes from RSU vesting. The amount listed for such officer reflects the maximum number of shares available to be sold without reducing estimated shares to be sold to cover applicable withholding taxes.
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The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.