elf Beauty Inc
For the period ended Dec 31, 2024. Filed Feb 7, 2025.
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A company's report for each of its first three quarters. The financial statements are not audited. It shows how the business has moved since the last annual report, and what management says changed.
Dec 31, 2024 · Filed Feb 7, 2025
ELF$119.35+2.8%Stored close · as of Nov 9, 2026
Extracted filing text, with the paragraph anchors used by the comparison.
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Item 5. Other information
Rule 10b5-1 Trading Plans
The following table sets forth the material terms of each Rule 10b5-1 trading plan that wasadopted, modified orterminated by an officer or a director of the Company during the three months ended December 31, 2024.
| Trading Arrangement | Total Shares to be Sold | Expiration Date | ||||
| Officer/Director | Action | Date | Rule 10b5-1* | Non-Rule 10b5-1** | ||
|---|---|---|---|---|---|---|
| Josh Franks | Adopt | 12/9/2024 | X | Up to 53,224(1) | 3/13/2026 | |
| SVP and Chief Operations Officer | ||||||
| Kory Marchisotto | Adopt | 12/10/2024 | X | Up to 59,877(1) | 3/13/2026 | |
| SVP and Chief Marketing Officer | ||||||
| * Intended to satisfy the affirmative defense of Rule 10b5-1(c). | ||||||
| ** Not intended to satisfy the affirmative defense of Rule 10b5-1(c). | ||||||
| (1) The total shares to be sold cannot be determined at the date of this Quarterly Report as the planned sale amount for such officer is equal to a designated percentage of the net number of shares after a portion of the shares have been sold to cover withholding taxes from RSU vesting, as well as performance stock units that will only vest upon achievement of applicable performance targets and may not vest at all. The amount listed for such officer reflects the maximum number of shares available to be sold multiplied by the designated percentages set forth in each officer's respective 10b5-1 trading plan. | ||||||
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