Sprout Social, Inc.

Unless otherwise indicated, information contained in this Annual Report concerning our industry, including industry statistics and forecasts, competitive position and the markets in which we operate is based on information from independent industry and research organizations, other third-party sources and management estimates. Management estimates are derived from publicly available information released by independent industry analysts and other third-party sources, as well as data from our internal research, and are based on assumptions made by us upon reviewing such data, and our experience in, and knowledge of, such industry and markets, which we believe to be reasonable. In addition, projections, forecasts, assumptions and estimates of the future performance of the industry in which we operate and our future performance are necessarily subject to uncertainty and risk due to a variety of factors, including those described in “Cautionary Note Regarding Forward-Looking Statements” and “Part I—Item 1A. Risk Factors.” These and other factors could cause results to differ materially from those expressed and forecasts in the estimates made by the independent parties and by us.

Unless expressly stated, we obtained industry, business, market and other data from the reports, publications and other materials and sources listed below. In some cases, we do not expressly refer to the sources from which this data is derived. In that regard, when we refer to one or more sources of this type of data in any paragraph, you should assume that other data of this type appearing in the same paragraph is derived from the same sources unless otherwise expressly stated or the context otherwise requires.

•G2, Inc. (“G2”), research data, January 21, 2025

•Glassdoor, Inc. (“Glassdoor”), Best Places to Work, 2017, 2018, 2020, 2021, 2022 and 2023

•The 2025 Sprout Social Index: Edition XX (“The 2025 Sprout Social Index”)

•Fortune, 2025 Best Workplace in Chicago

•U.S. News and World Report, 2025-2026 Best Places to Work For

•Built In, 2025 Best Large Places to Work in Chicago

•Built In, 2025 Best Large Places to Work in Seattle

•Built In, 2025 Best Places to Work in Seattle

•Newsweek, 2025 America’s Greatest Workplaces

•Newsweek, 2025 Greatest Workplaces in Software and Technology

•International Data Corporation (“IDC”) MarketScape: Worldwide Social Marketing Software for Large Enterprises 2024–2025 Vendor Assessment

•Forrester, “The Total Economic Impact of Sprout Social”, January 2025