Asana, Inc.

Overview

Asana is an enterprise work management software platform that unifies cross-functional teams so businesses can effectively set and track goals, drive strategic initiatives, and manage work effectively. Over 169,000 paying customers across 200 countries and territoriesuse Asana to connect their work to company goals and orchestrate mission-critical workflows like product launches, employee onboarding, resource planning, tracking company-wide strategic initiatives and more. Our secure and scalable platform with AI-powered features adds structure to unstructured work, creating clarity, accountability, and impact for everyone within an organization—executives, department heads, team leads, and individuals. In Asana, everyone understands who is doing what, by when, how and why.

Why Asana was Founded

Asana was created because our co-founders experienced firsthand the work coordination challenges faced by large and growing companies. Instead of spending time on high impact work that generated results, employees get stuck in status meetings and struggle to coordinate work via emails, documents and communication apps. In short, organizations are drowning in tools and crave clarity around how work connects to business goals.

Our co-founders created Asana to address this work transparency and coordination problem. They developed a solution that brings cross-functional teams together effectively and creates a system of record across all work and all levels of an organization. From the goals at the top of an organization to the strategic portfolios in place to achieve those goals, down to the cross-functional projects and individual tasks that support those strategies – Asana captures and maps it all. This clarity and transparency helps individuals, teams, departments, and leaders work smarter to drive better outcomes, faster.

The Asana Work Graph®

Underpinning our platform is the Asana Work Graph®, our proprietary data model. The Asana Work Graph provides a structured map of how all work gets done inside an organization. It is built for scale and captures the relationship between the work that teams undertake, the information about that work, the people doing the work, and the outcomes of that work. In contrast, others approach the problem of work management with a container model, relating tables of data which force units of work into a singular construct, leading to duplicated work. The Work Graph serves as the single source of truth for every department with the right security, permissions, control, and enterprise requirements needed to handle work for the largest companies, regardless of industry.

Asana AI

Asana AI differentiates itself through its foundation on the Work Graph data model. This unique data architecture enables the AI to maintain comprehensive context about how work actually flows through an organization, ensuring its recommendations and actions are grounded in accurate, up-to-date information about team workflows and organizational practices. Leveraging this structured work data, Asana AI allows humans and AI to collaborate together to automate manual work, get insights on what to prioritize, and adapt workflows to an organization's evolving needs.

Asana takes a human-centered, ethical approach to AI. We have built our AI via strategic partnerships with leading foundational model providers, ensuring enterprise-grade security and reliability. Our AI Principles that define how we build and deploy AI are on our website.

Our Business Model

Asana is a multi-product company and our go-to-market strategy has evolved to emphasize our direct sales approach and further investments in our channel partner program, all while maintaining our successful product-led growth motion. This allows us to better serve enterprise buyers and reach teams of all sizes.

Many customers initially adopt our platform through product-led channels such as our website and free trials, often quickly expanding through customer support and professional services via the promotion of new use cases. As customers experience the productivity benefits of Asana, our platform becomes critical to managing work and achieving business objectives, which drives further adoption and expansion. This pattern of increasing platform value is evidenced by our dollar-based net retention rate, which generally increases with greater organizational spend.

To further strengthen our enterprise motion, we established a partner program which includes a robust ecosystem of value-added resellers, managed service providers, and technology partners across more than 50 countries. These partners have unique expertise, services and products that complement Asana’s portfolio. Our sales program supports partner success via comprehensive education and certification resources and a global partner directory where customers can connect with Asana partners directly for project support or managed services.

The effectiveness of our hybrid go-to-market approach is demonstrated by our strong customer metrics. As of January 31, 2025, our dollar-based net retention rate for Core customers (those spending $5,000 or more annually) was 97%, representing 24,062 customers. For our largest customers, spending $100,000 or more annually, our dollar-based net retention rate was 96%, comprising 726 customers.

Our Market

Challenges we Solve

Work continues to get harder to manage as organizations try to move faster to accomplish ambitious goals and respond to changing global conditions and market demands. According to Asana’s 2024 State of Work Innovation report, 53% of an average knowledge worker’s week is spent on busywork, rather than strategic, high value projects. This is because teams are trying to manage critical projects across departments and geographies via a combination of spreadsheets, documents, emails, calls, and meetings. These mechanisms aren’t designed for coordinating work at scale so employees become overwhelmed trying to determine priorities, understand project status, who’s doing what, and how work is impacting objectives and goals.

This critical business problem is uniquely solved by a purpose-built work management solution. It eliminates chaos and complexity by offering one source of truth for all work, and serves as the work coordination layer between teams and tools.

Target Customers & Use Cases

Asana serves the needs of all workers and organizations. From individual contributors to the executive leadership team, across departments and roles in a wide range of businesses. With Asana:

•Individualscan manage their work, from tasks to cross-functional projects and workflows, and see how it ladders up to strategic initiatives and organization-wide goals. Individuals can collaborate with teammates and gain visibility into each team member’s responsibilities and progress, maximizing effectiveness and reducing distractions from high impact work.

•Team leads and directorscan manage work across a portfolio of projects or workflows, see progress against goals, identify bottlenecks, resource constraints, and milestones without having to ask for updates and distract workers. They can also adjust plans and reallocate resources in real time to drive outcomes faster.

•Executivescan communicate company-wide goals, monitor status, and oversee work across projects and portfolios to gain real-time insights into how all work in the organization is tracking against strategic objectives.

We support cross-functional use cases across the entire organization, enabling every team to customize the platform for their specific needs and ways of working. Some of our most common use cases include:

•Project and Process Management: Teams use Asana to plan, execute, and track both complex projects and recurring processes. From marketing campaigns and product launches to IT service requests and employee onboarding, Asana provides the structure and visibility needed to drive this work forward.

•Goals and Business Reporting: Organizations align their teams around shared objectives using our Goals feature, while gaining real-time insights into progress through customizable dashboards and reporting capabilities. This enables leaders to track key metrics, identify bottlenecks, and make data-driven decisions.

•Resource Management: Teams optimize workforce allocation through our resource management tools, which provide visibility into team capacity, workload distribution, and project timelines. This helps prevent burnout while ensuring critical initiatives are properly staffed.

•Strategic Planning and Portfolio Management: Leaders leverage Asana to prioritize initiatives, allocate resources across portfolios, and ensure strategic alignment from executive vision to day-to-day execution.

Our Solution

Asana brings users together on a single unified platform that provides clarity at every level of an organization for individuals, team leads, and executives. It enables organizations to align work to goals, coordinate cross-functional work, gain visibility into progress, automate workflows across departments, and scale work securely.

We offer two, complementary products within the Asana platform to meet the needs of diverse organizations. Our core work management product is available in a tiered, seat-based model – Personal, Starter, Advanced, Enterprise, and Enterprise+ – each providing increasing levels of functionality and control to support growing organizational complexity. In 2024, we launched Asana AI Studio, our dedicated AI product that augments the core platform with AI capabilities. This no-code builder operates on a consumption-based model and lets teams design custom AI agents and deploy them directly within their workflows, underscoring our vision to continually foster effective partnership between our users and AI.

The Asana platform maintains a robust API that enables developers to build apps on Asana and integrate efficiently with hundreds of third-party applications like Microsoft Teams, Slack, Jira, Salesforce, Google Workspace, Adobe Creative Cloud and many more. Integrations connect Asana with applications so that teams are able to coordinate work, no matter where it occurs. Apps built on Asana can use app components, which enables developers to display their own customized widgets, forms, and rules within Asana’s user interface, empowering teams to work more.

Powered by the Asana Work Graph, our platform captures the relationship between the work, (e.g., tasks, goals, ideas, agenda items), the information about that work, (e.g., custom fields, messages, files, dependencies, status), and the people doing the work (e.g., assignees, roles, teams, divisions). Asana provides interactive dynamic views—list, calendar, board, timeline, goals, portfolio, reports and more—so that teams can work together on the same underlying data in whatever way makes most sense to them.

Approach to AI

Our approach to AI centers on the concept that AI is no longer just a tool—it’s a teammate. Powered by our Work Graph, Asana AI comes alongside employees in the flow of their work, driving projects and strategic initiatives forward in three key ways:

•Advise teams where to focus by surfacing insights around potential risks to achieving goals.

•Action work and workflows at scale by taking on tasks, triaging requests, and assigning work.

•Adapt to how teams work by identifying where workflows are broken or could be improved based on organizational best practices and sharing relevant resources to inform work.

Customer Value

The core tenet of our platform is to create clarity and accountability up, down, and across the organization, to maximize every employee’s impact, and help organizations scale these efficiently with security and control.

•Drive greater clarity and accountability

Asana drives clarity and accountability by connecting work to company goals. It’s a single source of truth for how work gets done inside organizations, which means everyone stays focused on priorities. They can see progress in real time and make rapid, strategic decisions to ensure goals are achieved quickly and effectively.

•Maximize impact with AI

Asana AI increases the velocity of productive work by coming alongside knowledge workers to automate manual tasks, provide insights on where to prioritize and adapt workflows to best support the organization's evolving needs. From intake and planning stages through to execution and reporting, AI is embedded in the most critical workflows where teams already work.

•Scale with confidence

The Asana Work Graph enables true enterprise scalability, supporting deployments of over 200,000 users while maintaining robust security, governance, and control. Organizations and their leaders—from end users to

IT professionals and chief information officers—choose Asana for its category-leading net promoter score and cross-functional capabilities.

Customer Value Delivery

Our platform delivers differentiated value across each of our primary use cases through our core and AI functionality:

Project and Process Management: Our platform forms the foundation for teams to create time-bound project plans or customized, repeatable processes while maintaining organizational consistency through templates and rules. Teams benefit from Gantt-chart functionality with automated dependency management, while forms streamline work intake with intelligent routing. Asana AI enhances these capabilities by drafting detailed project plans, suggesting task metadata to support ongoing tracking, and proactively identifying potential risks or bottlenecks. Asana AI can also help teams streamline their workflows by analyzing patterns and suggesting process improvements based on organizational best practices.

Goals and Business Reporting: Asana provides unprecedented visibility into organizational progress through our native goals feature, which automatically tracks progress as underlying work is completed. Teams can create custom reports to track key metrics across any set of portfolios, projects or processes. Asana AI enriches this reporting by providing predictive insights about goal attainment, surfacing potential risks, and suggesting corrective actions. Asana AI can also generate executive summaries and status updates, saving teams time while ensuring stakeholders stay informed.

Resource Management: Our workload view offers a comprehensive solution for managing team capacity and task distribution, complemented by capacity planning tools that optimize staffing across projects. Advanced permission controls ensure sensitive resource data remains secure, while time tracking integration capabilities provide granular insights into effort allocation. Asana AI augments these capabilities by analyzing historical data to predict resource needs, suggesting optimal task assignments based on team members' capacity and prior experiences, and identifying potential resource conflicts before they impact project timelines.

Strategic Planning and Portfolio Management: Asana unifies strategic planning by aggregating projects, goals, and resources in a single view. Custom workflows facilitate project intake and prioritization, while cross-portfolio reporting provides comprehensive insights into organizational initiatives. Asana AI serves as a strategic partner by analyzing portfolio performance, suggesting resource optimization strategies, and identifying opportunities for better cross-team collaboration. Asana AI can also help leaders evaluate trade-offs between different initiatives by analyzing historical data in the platform.

Our Technology

The architecture we have built to power Asana is secure and scalable, offering users a customized experience that is easy to navigate while handling complex data management behind the scenes. We designed our systems to allow flexible access to the Asana Work Graph, allowing us to build rich new functionality quickly and innovate in the work management space.

Extensible, Efficient Technology Platform

Our cloud-native platform includes proprietary software services built on top of infrastructure provided by our preferred cloud provider, Amazon Web Services. We shard customer data in our distributed datastore (located in several data centers around the world) to achieve high scale, availability, performance, as well as redundancy to protect against data loss. Our platform services keep track of connected devices and data requests, automatically sending updates to devices as data is refreshed. This allows our client software to surface real-time information efficiently and provides a fast, responsive experience to our customers.

We provide our software as a service to customers, so the technology we build includes deployment tools to ensure we can publish software updates rapidly and safely, as well as monitoring and automation tools.

Commitment to Security

Upholding the trust that we have established with our customers and gaining the trust of new customers remains a priority for us and as a result, we have implemented safeguards designed to protect the confidentiality and security of customer data. Our security program includes conducting risk assessments of our systems that process the data our customers store in Asana; monitoring for security events; maintaining incident response, disaster recovery, and business continuity plans that explicitly address and provide guidance to our employees in furtherance of the security, confidentiality, integrity, and availability of customer data; and having a qualified third party perform security assessments on a periodic basis to test against security standards and practices.

Our security program considers the American Institute of Certified Public Accountants (“AICPA”) Trust Services Criteria for Security, Availability, and Confidentiality as well as the ISO 27001:2013 standards for the systems that process the data our customers store in Asana. We issue a SOC 2 Type II report on an annual basis and are certified against ISO 27001:2013, and ISO 27017:2015. This means that independent third parties have both validated our processes and practices with respect to these standards, and confirmed our ability to maintain compliance with controls we have implemented.

We have built our platform with security features, integrations, and infrastructure that are designed to be scalable as we develop and introduce new functionality. We have implemented a variety of safeguards designed to protect the security of our platform, including encrypting user data in transit and at rest, replicating our databases to support reliability of the platform, and controlling access to our facilities and office network.

Our commitment to meeting the rigorous security and compliance needs of regulated industries, including government customers, can be seen in our announced pursuit of FedRAMP authorization in the United States. This strategic initiative seeks to better enable healthcare providers, financial institutions, and governmental bodies to use Asana's work management platform while maintaining compliance with their strict security and privacy standards.

Data Protection and Privacy for Our Customers

We are committed to protecting the privacy rights of our customers. We have established a comprehensive privacy and data protection compliance program, aligning our practices with regulations such as the European Union’s General Data Protection Regulation 2016/679 (“EU GDPR”) and the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CPRA”) (collectively, “CCPA”). Asana also aligns its privacy program for the systems that process the data our customers store in Asana to privacy certifications such as ISO/IEC 27701:2019 and ISO 27018:2019. We deliver periodic training to our employees on privacy practices, review and map the data we collect, use, and share, and have created a global customer rights program to reply to customer requests pertaining to data privacy. Additionally, Enterprise customers can purchase a version of Asana that can be used to comply with their obligations under the U.S. Health Insurance Portability and Accountability Act (“HIPAA”). We strive to be transparent about our privacy and data protection practices. Law and regulatory guidance continues to evolve when it comes to privacy and data protection. As data protection authorities and regulators interpret and issue guidance on the EU GDPR, along with other new and existing privacy, data protection, and security laws around the world, we will continue to follow developments and enhance our privacy program as needed.

In the ordinary course of our business, we may process confidential, proprietary, and sensitive information, including personal information. Accordingly, we are, or may become, subject to numerous privacy, data protection, and security requirements, including federal, state, local, and foreign laws, and regulations related to privacy, data protection, and security. Several states within the United States have enacted or proposed privacy, data protection, and security laws and we expect more states to pass similar laws in the future. Additionally, we are, or may become, subject to various U.S. federal and state consumer protection laws which require us to publish statements that accurately and fairly describe how we handle personal information and choices individuals may have about the way we handle their personal information.

See the section titled Item 1A. Risk Factors for additional information about some of the laws and regulations to which we may become subject and about the risks to our business associated with such laws and regulations.

Our Customers

We have customers of all sizes, ranging from individuals to global organizations. We define a customer as a distinct account, which could include a team, company, educational or government institution, organization, or distinct business unit of a company, that is on a paid subscription plan, a free version, or a free trial of one of our paid subscription plans. A single organization may have multiple customers.

We define a paying customer as a customer on a paid subscription plan. As of January 31, 2025, we had over 169,000 paying customers globally. Of those paying customers,24,062 were Core customers, and 726 of those paying customers spent $100,000 or more with us on an annualized basis.

Our current customer base spans numerous industry categories, including technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services, and includes many category leaders across these diverse industries.

We employ a hybrid go-to-market approach, combining a product-led model, direct sales and channel partners. We are focused on landing teams worldwide and expanding across use cases, both within and between organizations, to ensure the success of our customers. This in turn creates positive word-of-mouth marketing, driving adoption, expansion and ultimately, our business results.

Product-led Model

To demonstrate the value of our platform to potential paying customers, we provide free trials of our paid Asana Advanced tier offering, in addition to our free Personal tier offering, for teams of up to 10 people. As individuals, teams, and their guests realize the productivity benefits we provide, Asana becomes an integral part of their day-to-day work and critical to helping them achieve their objectives.

Direct Sales

We have a targeted direct sales team focused on promoting new use cases, expanding our footprint within our existing customer base, and landing large enterprise accounts with a top-down motion. Our direct sales force has a global presence, and consists of sales teams focused primarily on accounts with expansion opportunities including department-specific and organization-wide use cases such as strategic planning, employee onboarding, and goal setting and tracking.

Channel Partners

We have built a robust ecosystem of value-added resellers, managed service providers, and technology partners across more than 50 countries. These partners have unique expertise, services and products that complement Asana’s portfolio. Sales supports partner success via comprehensive education and certification resources and a global partner directory where customers can connect with Asana partners directly for projects or managed services.

Marketing

We market our platform through owned properties, such as our website, first-party events like the Work Innovation Summit global series, third-party events, social media channels, media coverage, paid acquisition, and word of mouth to promote discovery and adoption. Every month millions of people visit asana.com, and hundreds of thousands of people register to try our platform and products. Our customers also have the ability to invite external parties to collaborate on specific Asana projects, which supports viral adoption of our platform.

We offer on-demand education available in-product and online, and via live learning courses as well as robust customer support available in six languages. We also offer our customers the option to partner with a list of managed service providers, consulting firms, and system integrators to help customize their account, onboard teams and run onsite training.

We engage in thought leadership through The Work Innovation Lab – a research and thought leadership platform by Asana that develops human-centered insight and original research to help businesses evolve today to meet the growing needs and challenges of the future of work.

Our global Asana community connects over 800,000 users to Asana and each other online and offline, and creates champions to help spread the word about Asana. Through the community, Asana users can become Ambassadors to deepen their Asana knowledge and inspire their teams, connect with peers in the online Forum, and attend in-person and online Asana on Tour community events to improve their Asana expertise.

Our Culture

Our company culture is a core driver of our business success and enables us to work towards achieving our mission.

Each of our values is purposefully aligned with what will guide us to achieve our mission: To help humanity thrive by enabling the world's teams to work together effortlessly.

We strive to uphold a culture where all employees feel connected to one another and our mission. We do this by distributing responsibility so that every employee has one or more areas of responsibility and using Asana to keep everyone aligned on the high-level purpose of their work and the expected results.

We also treat our culture like a product, meaning we continuously gather feedback from our employees so we can fine-tune and iterate on our programs, processes, and goals.

Finally, we are Asana power users. Our Asana on Asana approach provides our employees with clarity into how their work directly contributes to our business goals and mission, supports our customers, and enables them to do their most impactful work.

Key to our success is the time, attention, and investment we place on continued innovation in our platform. We continue to invest in expanding our product offerings and enhancing the features and functionality of our platform, particularly in the areas of AI, integrations, automation, functional workflows, security, and organization-wide use cases. We leverage the breadth of our customer base, and the diverse ways in which they use our platform, to recognize their needs quickly and guide future product development and innovation. Further, we ourselves are users—all of our employees are committed to using Asana internally, every day—ensuring our entire organization is in touch with the platform’s capabilities and can rapidly identify improvements and test emerging features. Our research and development team is responsible for the design, development, testing, and delivery of solutions for our platform.

Our Competition

The market for work management platforms is increasingly competitive, fragmented, and subject to rapidly changing technology, shifting user and customer needs, new market entrants, and frequent introductions of new products and services. We compete with companies that range in size, from large and diversified with significant spending resources to smaller companies. Our competition addresses the work management, project portfolio management, goal management, and workflow management categories, including, but not limited to, solutions around collaboration, communication, and coordination.

Our competitors fall into the following groups: companies specifically offering work management solutions; companies offering productivity suites; and companies specializing in vertical, department-specific solutions.

We believe we compete favorably based on the following competitive factors:

•The Asana Work Graph®, our unique and differentiated data model;

•ease of use, performance, price, and reliability of solutions, including AI-powered features;

•critical structure, security, and observability that makes AI governable at scale;

•adaptability to a broad range of use cases;

•features and functionality of platform capabilities;

•customer service and support efforts;

•scalability and security;

•our Work Innovation lab, a research and thought leadership platform, generates proprietary insights and research that executives and organizations utilize in strategic decision-making;

•brand strength; and

•our ability to create easy to use integrations for, and robust, effective partnerships with, other larger enterprise software solutions and tools.

Intellectual Property

Our intellectual property is an important aspect of our business. To establish and protect our proprietary rights, we rely upon a combination of patent, copyright, trade secret, and trademark laws, and contractual restrictions such as confidentiality agreements, licenses, and intellectual property assignment agreements. We maintain a policy requiring our employees, contractors, consultants, and other third parties to enter into confidentiality and proprietary rights agreements to control access to our proprietary information. These laws, procedures, and restrictions provide only limited protection, and any of our intellectual property rights may be challenged, invalidated, circumvented, infringed, or misappropriated. Furthermore, the laws of certain countries do not protect proprietary rights to the same extent as the laws of the United States, and we, therefore, may be unable to protect our proprietary technology in certain jurisdictions. Moreover, our platform incorporates software components licensed to the general public under open source software licenses. We obtain many components from software developed and released by contributors to independent open source components of our platform. Open source licenses grant licensees broad permissions to use, copy, modify, and redistribute certain parts of our service. As a result, open source development and licensing practices can limit the value of our software copyright assets.

As of January 31, 2025, we had been granted 101 U.S. patents, had 75 U.S. patent applications pending, and eight notices of allowance. Our issued patents expire between January 2030 and September 2043. We have not applied for patents in foreign jurisdictions. We continually review our development efforts to assess the existence and patentability of new intellectual property. We pursue the registration of our domain names, trademarks, and service marks in the United States and in certain locations outside the United States.

Human Capital Management

We aim to be the change we want to see in the workplace. This strategy makes us a better company and contributes to the type of culture we want to work in: one of high impact and deep belonging.

We firmly believe that a strong and positive culture is the foundation for driving exceptional business results. As of January 31, 2025, our Glassdoor overall score sat at 4.0 out of 5.0, including an 81% approval rating of our CEO. During 2024, we were recognized with the following awards that highlight our unwavering dedication to co-creating an environment where our employees thrive and, ultimately, drive the growth and success of our customers.

•Fortune and Great Place to Work’s Best Workplace in the Bay Area, for the eighth year in a row;

•Fortune and Great Place to Work’s Best Workplace in Technology for the seventh year in a row; and

•Inc.’s Best Workplaces for the seventh year in a row.

In our most recent global employee engagement survey, 75% of our employees indicated they would recommend Asana as a great place to work and 76% reported feeling an overall sense of belonging.

Asana employed 1,819 people as of January 31, 2025, of which approximately 73% were located in the United States and approximately 27% were located internationally.

Compensation and Benefits

We believe that our future success largely depends upon our continued ability to attract and retain highly skilled employees. We provide our employees with competitive cash compensation, opportunities for equity ownership at all levels of the organization, development programs that enable continued learning and growth and a robust employment package that promotes well-being across all aspects of their lives, including health care, retirement savings vehicles, and paid time off. Our compensation programs are designed to align employee interests with the long-term success of the company and to foster cross-business collaboration. In conjunction with our annual compensation review program, we run a regression-based analysis of our pay equity globally with the assistance of a third-party firm to ensure that we are promoting and retaining the best talent. As part of our promotion and retention efforts, we also invest in ongoing leadership development through programs such as our Conscious Leadership training program, and encourage managers to utilize development offerings in our learning and development platform. In addition, we regularly conduct employee surveys to gauge employee engagement and identify areas of focus.

Corporate Information

We were incorporated under the laws of the state of Delaware in December 2008. Our principal executive offices are located at 633 Folsom Street, Suite 100, San Francisco, CA 94107. Our telephone number is (415) 525-3888. Our website address is https://asana.com. Information contained on, or that can be accessed through, our website is not incorporated by reference into this Annual Report on Form 10-K. The Asana logo, “Asana,” “Work Graph,” and our other registered or common law trademarks, service marks or trade names appearing in this Annual Report on Form 10-K are the property of Asana, Inc. Other trade names, trademarks, and service marks used in this Annual Report on Form 10-K are the property of their respective owners.

Available Information

We file annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to reports filed or furnished pursuant to Sections 13(a) and 15(d) of the Exchange Act. The SEC maintains a website at www.sec.gov that contains reports, proxy and information statements, and other information that we file with the SEC electronically. Copies of our reports on Form 10-K, Forms 10-Q, Forms 8-K, and amendments to those reports may also be obtained, free of charge, electronically through our investor relations website located at investors.asana.com as soon as reasonably practicable after we file such material with, or furnish it to, the SEC.

We announce material information to the public using SEC filings, press releases, public conference calls, and on the investor relations page of our website at https://investors.asana.com. We use these channels, as well as social media, our LinkedIn page (www.linkedin.com/company/asana), our Instagram account (@asana), our Facebook page (www.facebook.com/asana/), and Threads profiles (@asana and @moskov), to communicate with investors and the public about our company, our products and services and other matters. Therefore, we encourage investors, the media and others interested in our company to review the information we make public in these locations, as such information could be deemed to be material information. Information on or that can be accessed through our websites or these social media channels is not part of this Annual Report on Form 10-K, and the inclusion of our website addresses and social media channels are inactive textual references only.