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Asana Inc

For the period ended Jun 17, 2024. Filed May 3, 2024.

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What shareholders are asked to vote on at a company's meeting. It is where to find what directors and top executives are paid, and who owns the most shares.

Jun 17, 2024 · Filed May 3, 2024

ASAN$10.61-5.0%Stored close · as of Nov 6, 2026
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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

Filed by the Registrantx Filed by a Party other than the Registranto

Check the appropriate box:

o Preliminary Proxy Statement

o Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

x Definitive Proxy Statement

o Definitive Additional Materials

o Soliciting Material under §240.14a-12

ASANA, INC.

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check all boxes that apply)

x No fee required.

o Fee paid previously with preliminary materials.

o Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11.

633 Folsom Street, Suite 100San Francisco, CA 94107NOTICE OF ANNUAL MEETING OF STOCKHOLDERSDate___________________MONDAYJUNE 17, 2024Time___________________2:00 P.M.PACIFIC TIMEPlace___________________www.virtualshareholdermeeting.com/ASAN2024
Dear Stockholders of Asana, Inc.:We cordially invite you to attend the 2024 annual meeting of stockholders, or the Annual Meeting, of Asana, Inc., a Delaware corporation, which will be held as a virtual meeting on Monday, June 17, 2024 at 2:00 p.m. Pacific Time. The Annual Meeting will be held through a live audio-only webcast at www.virtualshareholdermeeting.com/ASAN2024, where you will also be able to submit questions and vote online.We are holding the Annual Meeting for the following purposes, as more fully described in the accompanying proxy statement:
1To elect the two nominees for Class I directors to serve on Asana’s board of directors until the 2027 annual meeting of stockholders and until their successors are duly elected and qualified;
2To ratify the selection of PricewaterhouseCoopers LLP by the Audit Committee of Asana’s board of directors as Asana’s independent registered public accounting firm for its fiscal year ending January 31, 2025;
3To solicit a non-binding advisory vote on the compensation of Asana’s named executive officers; and
4To transact such other business that may properly come before the Annual Meeting or any adjournments or postponements thereof.
Our board of directors has fixed the close of business on April 19, 2024 as the record date for the Annual Meeting, or the Record Date. Only stockholders of record on April 19, 2024 are entitled to notice of and to vote at the Annual Meeting. Further information regarding voting rights and the matters to be voted upon is presented in the accompanying proxy statement.On or about May 3, 2024, we expect to mail to our stockholders a Notice of Internet Availability of Proxy Materials, or the Notice, containing instructions on how to access our proxy statement and annual report. The Notice provides instructions on how to vote via the Internet or by telephone and includes instructions on how to receive a paper copy of our proxy materials by mail. YOUR VOTE IS IMPORTANT. Whether or not you plan to attend the Annual Meeting, we urge you to submit your vote via the Internet, telephone, or mail as soon as possible to ensure your shares are represented. For additional instructions on voting by telephone, or the Internet, please refer to your proxy card. Returning the proxy does not deprive you of your right to attend the Annual Meeting virtually and to vote your shares at the Annual Meeting.We appreciate your continued support of Asana.By order of the board of directors,Dustin MoskovitzPresident, Chief Executive Officer, and Chair of the BoardSan Francisco, CaliforniaMay 3, 2024

Table of Contents

PROXY SUMMARY1
QUESTIONS AND ANSWERS REGARDING THIS SOLICITATION AND VOTING AT THE ANNUAL MEETING2
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS9
BOARD OF DIRECTORS AND CORPORATE GOVERNANCE10
Board Diversity11
Nominees for Director12
Continuing Directors13
Director Independence16
Board Leadership Structure16
Lead Independent Director16
Board and Stockholder Meetings and Committees17
Compensation Committee Interlocks and Insider Participation19
Considerations in Evaluating Director Nominees19
Stockholder Recommendations for Nominations to the Board of Directors20
Communications with the Board of Directors20
Corporate Governance Guidelines and Code of Business Conduct and Ethics20
Risk Management and Oversight of Risk Management21
Prohibition on Hedging, Short Sales, and Pledging21
Non-Employee Director Compensation22
CORPORATE RESPONSIBILITY AND SUSTAINABILITY27
PROPOSAL NO. 1: ELECTION OF DIRECTORS33
Nominees33
Vote Required33
PROPOSAL NO. 2: RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM34
Audit and Related Fees34
Auditor Independence35
Audit Committee Policy on Pre-Approval of Audit and Permissible Non-Audit Services of Independent Registered Public Accounting Firm35
Vote Required35
REPORT OF THE AUDIT COMMITTEE36
PROPOSAL NO. 3: ADVISORY VOTE ON THE COMPENSATION OF NAMED EXECUTIVE OFFICERS37
Vote Required38
EXECUTIVE OFFICERS39
EXECUTIVE COMPENSATION41
Compensation Discussion and Analysis41
Executive Summary41
Our Approach to Executive Compensation42
Summary Compensation Table for Fiscal Year 202451
Grants of Plan Based Awards Table for Fiscal Year 202452
Outstanding Equity Awards at Fiscal Year-End Table for Fiscal Year 202453
Option Exercises and Stock Vested Table for Fiscal Year 202455
Nonqualified Deferred Compensation Table for Fiscal Year 202456
Employment, Severance, and Change of Control Arrangements57
Potential Payments upon Termination or Change in Control58
REPORT OF THE COMPENSATION COMMITTEE60
EQUITY COMPENSATION PLAN INFORMATION61
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS62
CEO PAY RATIO65
CEO Pay Ratio Results for Fiscal Year 202465
PAY VERSUS PERFORMANCE66
Pay Versus Performance Table66
Most Important Financial Measures68
Relationship Between Pay and Performance68
CERTAIN RELATIONSHIPS AND RELATED PERSON TRANSACTIONS69
Policies and Procedures for Related Person Transactions69
Indemnification Agreements69
Certain Related Person Transactions69
OTHER MATTERS71
Delinquent Section 16(a) Reports71
ContentsView on SEC.gov

The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.