YELP INC

Rule 10b5-1 Trading Plans

On May 15, 2026, Jeremy Stoppelman, our Chief Executive Officer, on behalf of himself and as trustee for the Jeremy Stoppelman Revocable Trust, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). The plan provides for the sale of an aggregate of up to approximately 953,600 shares of our common stock. The plan will terminate on the earlier of March 1, 2027 or when all shares subject to the plan have been sold, subject to early termination for certain specified events set forth in the plan.

On May 22, 2026, David Schwarzbach, our Chief Financial Officer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). The plan provides for the sale of an aggregate of up to (i)96,900 shares of our common stock and (ii)30,000 shares of our common stock that may vest during the plan period, net of any shares we withhold to satisfy income tax withholding and remittance obligations in connection with the net settlement of the equity awards, the amount of which cannot currently be determined. The plan will terminate on the earlier of February 26, 2027 or when all shares subject to the plan have been sold, subject to early termination for certain specified events set forth in the plan.