YELP INC

Rule 10b5-1 Trading Plans

On February 20, 2025, Sam Eaton, our Chief Technology Officer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). The plan provides for the sale of an aggregate of up to approximately 63,116 shares of our common stock that may vest during the plan period, net of any shares we withhold to satisfy income tax withholding and remittance obligations in connection with the net settlement of the equity awards, the amount of which cannot currently be determined. The plan will terminate on the earlier of February 27, 2026 or when all shares subject to the plan have been sold, subject to early termination for certain specified events set forth in the plan.

On March 6, 2025, Dan Jedda, amember of our Board, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). The plan provides for the sale of an aggregate of up to 4,258 shares of our common stock that may vest during the plan period. The plan will terminate on the earlier of March 6, 2026 or when all shares subject to the plan have been sold, subject to early termination for certain specified events set forth in the plan.