YELP INC

On November 13, 2024, Carmen Amara, our Chief People Officer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). The plan provides for the sale of an aggregate of up to 16,500 shares of our common stock that may vest during the plan period, net of any shares we withhold to satisfy income tax withholding and remittance obligations in connection with the net settlement of the equity awards, the amount of which cannot currently be determined. The plan will terminate on the earlier of December 31, 2025 or when all shares subject to the plan have been sold, subject to early termination for certain specified events set forth in the plan.

On December 2, 2024, Joseph Nachman, our Chief Operating Officer, entered into a trading plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). The plan provides for the sale of an aggregate of up to 238,858 shares of our common stock. The plan will terminate on the earlier of March 31, 2026 or when all shares subject to the plan have been sold, subject to early termination for certain specified events set forth in the plan.