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Sonos Inc

For the period ended Sep 27, 2025. Filed Nov 14, 2025.

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About this filing

A company's yearly report to the SEC, with audited financial statements. It is the fullest account a company gives of its business, its finances and the risks it sees.

FY2025 · Filed Nov 14, 2025

SONO$17.01+3.7%Stored close · as of Nov 9, 2026

Extracted filing text, with the paragraph anchors used by the comparison.

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Contents

Table of contents

Page
Part I
Item 1Business4
Item 1ARisk Factors10
Item 1BUnresolved Staff Comments22
Item 1CCybersecurity22
Item 2Properties23
Item 3Legal Proceedings23
Item 4Mine Safety Disclosures23
Part II
Item 5Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities24
Item 6[Reserved]25
Item 7Management’s Discussion and Analysis of Financial Condition and Results of Operations26
Item 7AQuantitative and Qualitative Disclosures About Market Risk35
Item 8Financial Statements and Supplementary Data36
Item 9Changes in and Disagreements with Accountants on Accounting and Financial Disclosure68
Item 9AControls and Procedures68
Item 9BOther Information68
Item 9CDisclosure Regarding Foreign Jurisdictions that Prevent Inspections68
Part III
Item 10Directors, Executive Officers and Corporate Governance69
Item 11Executive Compensation69
Item 12Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters69
Item 13Certain Relationships and Related Transactions, and Director Independence69
Item 14Principal Accountant Fees and Services69
Part IV
Item 15Exhibits, Financial Statement Schedules70
Signatures72

Forward-Looking Statements

This Annual Report on Form 10-K contains forward-looking statements. All statements other than statements of historical fact contained in this Annual Report on Form 10-K, including statements regarding future operations, are forward-looking statements. In some cases, forward-looking statements may be identified by words such as "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "could," "would," "expect," "objective," "plan," "potential," "seek," "grow," "target," "if," and similar expressions intended to identify forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events and trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations, objectives, restructuring efforts, timing of certain tax impacts, and financial needs. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those described in the section titled "Risk Factors" set forth in Part I, Item 1A of this Annual Report on Form 10-K and in our other filings with the Securities and Exchange Commission (the "SEC"). Moreover, we operate in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the future events and trends discussed in this Annual Report on Form 10-K may not occur, and actual results may differ materially and adversely from those anticipated or implied in the forward-looking statements. Forward-looking statements contained in this Annual Report on Form 10-K include, but are not limited to, statements about:

our ability to successfully execute our business strategy;

our expectations regarding our results of operations, including gross margin, financial condition and cash flows;

difficulties in and effect of implementing improvements to our operating model and cost structure;

our expectations regarding the development and expansion of our business;

anticipated trends, challenges and opportunities in our business and in the markets in which we operate;

competitors and competition in our markets;

our ability to maintain and promote our brand and expand brand awareness;

our ability to successfully develop and introduce new products and services, including timing and cadence of launching new products and services;

our ability to successfully and regularly update and enhance our proprietary software;

our ability to manage our international operations;

the effects of tariffs, trade barriers and retaliatory trade measures;

our ability to expand our customer base and expand sales to existing customers;

our expectations regarding development of our direct-to-consumer sales channels;

the diversification and expansion of our partner network;

the macroeconomic environment and our ability to navigate it;

our ability to retain and hire necessary employees, leverage third-party resources and staff our operations appropriately;

the timing and amount of certain expenses and our ability to achieve operating leverage over time;

our use of artificial intelligence; and

our ability to maintain, protect and enhance our intellectual property.

We caution you that the foregoing list may not contain all of the forward-looking statements made in this Annual Report on Form 10-K.

You should not rely upon forward-looking statements as predictions of future events. The events and circumstances reflected in the forward-looking statements may not be achieved or occur. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Except as required by law, we do not intend to update any of these forward-looking statements after the date of this Annual Report on Form 10-K or to conform these statements to actual results or revised expectations.

You should read this Annual Report on Form 10-K with the understanding that our actual future results, levels of activity, performance and events and circumstances may be materially different from what we expect.

ContentsView on SEC.gov

The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.