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BOSTON BEER CO INC

For the period ended May 14, 2025. Filed Apr 4, 2025.

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What shareholders are asked to vote on at a company's meeting. It is where to find what directors and top executives are paid, and who owns the most shares.

May 14, 2025 · Filed Apr 4, 2025

SAM$220.64-1.9%Stored close · as of Nov 6, 2026
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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

**Proxy Statement Pursuant to Section 14(a) of the Securities

Exchange Act of 1934 (Amendment No. )

Filed by the RegistrantFiled by a Party other than the Registrant

Check the appropriate box:

Preliminary Proxy Statement

CONFIDENTIAL, FOR USE OF THE COMMISSION ONLY (AS PERMITTED BY RULE 14a-6(E)(2))

Definitive Proxy Statement

Definitive Additional Materials

Soliciting Material Pursuant to ss.240.14a-12

THE BOSTON BEER COMPANY, INC.

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check all boxes that apply):

No fee required

Fee paid previously with preliminary materials

Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11

Dear Fellow Stockholder Jim Koch Founder, Brewer, and Chairman of the Board April 4, 2025 It is my pleasure to invite you to attend our 2025 Annual Meeting of Stockholders on Wednesday, May 14, 2025, at 10:00 a.m. ET at our Samuel Adams Boston Taproom, located at 60 State Street in Boston, Massachusetts. At the Annual Meeting you will be asked to elect three Class A Directors and cast an advisory vote on executive compensation. As the holder of the voting rights of the Company’s Class B Common Stock, I will elect six Class B Directors and cast a vote to ratify the selection of our independent registered public accounting firm. As requested elsewhere in the accompanying materials, please submit your proxy as soon as possible. As you may have read in our Annual Report and will read in this Proxy Statement, we continue to have a broad portfolio of healthy brands that we believe will drive our growth into the future. We have the #1 flavored malt beverage in Twisted Tea, the #2 hard seltzer in Truly, the #1 hard cider in Angry Orchard, and two strong, established beer brands in Samuel Adams and Dogfish Head, as well as some exciting new innovations on the horizon. We have experienced a few changes to our leadership team since last year’s Proxy Statement. The most recent change was our long-time Director Jean-Michel Valette’s decision to retire from the board and not seek reelection in May. We will miss the insight, leadership, and experience Jean-Michel brought to the Board over the last twenty-two years. The Board has determined not to fill this vacancy. Instead, the Board voted to fix the number of Directors on the Board at nine (9), a reduction from the ten (10) Director Board fixed by the Board in July 2024.Additionally, we appointed two new Board members in July 2024. Biz Stone is an entrepreneur known best as co-founder of Twitter, Medium, Jelly, and the investment firm Future Positive. He is a Visiting Fellow at The University of Oxford, an award-winning filmmaker, and author. Joe Jordan currently serves as President - U.S. and Global Services for Domino’s, a position he has held since 2022. You will find more details on their backgrounds and qualifications, as well as that of our other seven incumbent Directors who are up for reelection elsewhere in this Proxy Statement. At the Annual Meeting each year, it is always a pleasure for me to share Company news with you and, of course, samples of the products that we believe will support our long-term growth. More importantly, the meeting is an opportunity for you to ask questions and express opinions about the Company, regardless of the number of shares that you own. I am especially excited about holding the meeting at the Samuel Adams Boston Taproom again this year. We strongly encourage the use of public transportation due to parking limitations in the Faneuil Hall area. The Proxy Statement and Boston Beer’s Annual Report for the fiscal year ended December 28, 2024 are available at investors.bostonbeer.com. On behalf of the Board of Directors and Boston Beer’s Executive Leadership Team, I thank you for your continued confidence and support of Boston Beer and our products. Cheers! Jim Koch Founder, Brewer, and Chairman of the Board
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