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CNO Financial Group, Inc.

For the period ended Sep 30, 2025. Filed Nov 6, 2025.

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A company's report for each of its first three quarters. The financial statements are not audited. It shows how the business has moved since the last annual report, and what management says changed.

Sep 30, 2025 · Filed Nov 6, 2025

CNO$57.16+3.1%Stored close · as of Nov 9, 2026

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Item 2. Results of Operations

RESULTS OF OPERATIONS

The following tables and narratives summarize the operating results of our segments (dollars in millions):

Three months ended · Nine months ended
September 30,September 30,
2025202420252024
Insurance product margin
Annuity:
Insurance policy income$10.7$11.2$28.9$27.8
Net investment income157.7142.2461.0417.2
Insurance policy benefits6.225.9(14.1)23.0
Interest credited(75.4)(65.2)(217.1)(184.7)
Amortization and non-deferred commissions (a)(26.3)(23.0)(76.5)(64.1)
Annuity margin72.991.1182.2219.2
Health:
Insurance policy income416.0406.91,240.51,208.9
Net investment income75.475.0226.4224.4
Insurance policy benefits(293.3)(314.1)(926.9)(924.9)
Amortization and non-deferred commissions (a)(41.1)(40.0)(122.8)(121.7)
Health margin157.0127.8417.2386.7
Life:
Insurance policy income231.7226.9691.0678.2
Net investment income37.836.8113.2110.0
Insurance policy benefits(142.6)(143.5)(425.2)(432.1)
Interest credited(13.2)(13.3)(40.0)(38.2)
Amortization and non-deferred commissions (a)(28.3)(25.1)(81.9)(72.9)
Advertising expense(14.8)(18.5)(54.7)(64.0)
Life margin70.663.3202.4181.0
Total insurance product margin300.5282.2801.8786.9
Allocated expenses:
Branch office expenses(17.7)(16.7)(54.3)(52.7)
Other allocated expenses(133.3)(136.3)(407.3)(416.5)
Income from insurance products149.5129.2340.2317.7
Fee income(3.9)(2.7)(3.9)9.4
Investment income not allocated to product lines39.545.5111.3102.6
Expenses not allocated to product lines(22.3)(18.5)(67.9)(52.8)
Operating earnings before taxes162.8153.5379.7376.9
Income tax expense on operating income(35.6)(34.3)(83.9)(85.6)
Net operating income$127.2$119.2$295.8$291.3

(a)Amortization and non-deferred commissions are comprised of: (i) the amortization of deferred acquisition costs and present value of future profits; and (ii) commission expenses that are not directly related to the successful acquisition of new or renewal insurance contracts and, therefore, are not eligible to be deferred. Such non-deferred commissions are included in other operating costs and expenses on the consolidated statement of operations.

General: CNO is the top tier holding company for a group of insurance companies that develop, market and administer health insurance, annuity, individual life insurance and other insurance and financial services products. We view our operations by segments, which consist of insurance product lines. These products are distributed by our two divisions. The Consumer Division serves individual consumers, engaging with them on the phone, virtually, online, face-to-face with agents, or through a combination of sales channels. The Worksite Division focuses on the sale of voluntary benefit life and health insurance products in the workplace for businesses, associations, and other membership groups, interacting with customers at their place of employment and virtually.

Insurance product margin is management's measure of the profitability of its annuity, health and life product lines' performance and consists of insurance policy income plus allocated investment income less insurance policy benefits, interest credited, commissions, advertising expense and amortization of acquisition costs. Income from insurance products is the sum of the insurance product margins of the annuity, health and life product lines, less expenses allocated to the insurance product lines. It excludes the income from our fee income business, investment income not allocated to product lines, net expenses not allocated to product lines (primarily holding company expenses) and income taxes. Management believes insurance product margin and income from insurance products help provide an additional understanding of the business and a more meaningful analysis of the results of our insurance product lines.

Net investment income is allocated to the product lines using the book yield of investments backing the block of business, which is applied to the average insurance liabilities for the block in each period. Net insurance liabilities for the purpose of allocating investment income to product lines are equal to: (i) policyholder account values for interest sensitive products; (ii) total reserves before the fair value adjustments reflected in accumulated other comprehensive income (loss), if applicable, for all other products; less (iii) amounts related to reinsured business; (iv) deferred acquisition costs; (v) the present value of future profits; and (vi) the value of unexpired options credited to insurance liabilities. Investment income not allocated to product lines represents net investment income less: (i) equity returns credited to policyholder account balances; (ii) the investment income allocated to our product lines; (iii) interest expense on notes payable, investment borrowings and financing arrangements; (iv) expenses related to the FABN program; and (v) certain expenses related to benefit plans that are offset by special-purpose investment income; plus (vi) the impact of annual option forfeitures related to fixed indexed annuity surrenders. Investment income not allocated to product lines includes investment income on investments in excess of amounts allocated to product lines, investments held by our holding companies, the spread we earn from our FHLB investment borrowing and FABN programs and variable components of investment income (including call and prepayment income, adjustments to returns on structured securities due to cash flow changes, income (loss) from COLI and alternative investment income not allocated to product lines), net of interest expense on corporate debt and financing arrangements. The spread earned from our FHLB investment borrowing and FABN programs includes the investment income on the matched assets less: (i) interest on investment borrowings related to the FHLB investment borrowing program; (ii) interest credited on funding agreements; and (iii) amortization of deferred acquisition costs related to the FABN program.

Comprehensive Annual Actuarial Review: We perform an annual review of our experience and assumptions including, but not limited to, assumptions related to mortality rates, morbidity rates, surrender rates, earned rates, credited rates and expenses. In addition, we also review and update our assumptions on a more frequent basis to the extent current conditions or circumstances warrant changes that could be significant to our operating results. The impacts of these unlocking exercises have had a significant impact on our earnings.

In the third quarter of 2025, we performed our comprehensive annual actuarial review, resulting in a net favorable impact of $21.0 million to net income, including a net favorable impact of $41.3 million to insurance product margins included in pre-tax operating income. The most significant impacts related to fixed indexed annuities, supplemental health and Medicare supplement products, which favorably (unfavorably) impacted pre-tax operating income by $13.8 million, $24.8 million and $(9.2) million, respectively. The primary fixed indexed annuities changes related to higher surrender assumptions for GLWBs. The primary supplemental health changes related to lower persistency assumptions. The primary Medicare supplement changes related to higher morbidity. In addition, the comprehensive annual actuarial review unfavorably impacted pre-tax non-operating income by $14.3 million related to changes in the fair value of embedded derivative liabilities on our fixed indexed annuities.

The primary changes related to increases in the surrender rate assumptions on GLWBs.

In the third quarter of 2024, we performed our comprehensive annual actuarial review, resulting in a net unfavorable impact of $9.0 million to net income, including a net favorable impact to insurance product margins included in pre-tax operating income of $31.2 million. The impact to insurance product margins by product are summarized in the table below. The most significant impacts related to fixed indexed annuities and Medicare supplement products which were favorably

(unfavorably) impacted by $36.2 million and $(5.5) million, respectively. The primary fixed indexed annuities changes related to higher mortality assumptions. The primary Medicare supplement changes related to higher morbidity and higher persistency assumptions. In addition, the comprehensive annual actuarial review unfavorably impacted pre-tax non-operating income by $42.8 million related to changes in the fair value of embedded derivative liabilities and market risk benefits on our fixed indexed annuities. The primary changes related to higher earned rate assumptions.

The following table summarizes the impact to pre-tax operating earnings from our comprehensive annual actuarial review for the three and nine months ended September 30, 2025 and 2024 (dollars in millions):

Line of BusinessSeptember 30, 2025September 30, 2024
Fixed indexed annuities$13.8$36.2
Other annuities2.8—
Supplemental health24.80.3
Medicare supplement (a)(9.2)(5.5)
Long-term care5.50.9
Traditional life0.8(4.5)
Interest sensitive life2.83.8
Impact on pre-tax operating earnings$41.3$31.2

(a)The amount reported in September 30, 2024 was $(9.4) million and has been revised to $(5.5) million.

Summary of Operating Results: Net operating income was $127.2 million in the third quarter of 2025, compared to $119.2 million in the third quarter of 2024, and was $295.8 million in the first nine months of 2025, compared to $291.3 million in the first nine months of 2024.

Operating return on equity ("Operating ROE") (a non-GAAP measure) is equal to the trailing four quarters of net operating income divided by average shareholders' equity, excluding accumulated other comprehensive loss and net operating loss carryforwards. As of September 30, 2025, our operating ROE, excluding significant items, is 11.2 percent, compared to 10.4 percent as of September 30, 2024. Our 2025 operating ROE is on target with our guidance of an approximate 50 basis point improvement from our 2024 run rate of 10 percent.

Insurance product margin was $300.5 million in the third quarter of 2025, compared to $282.2 million in the third quarter of 2024, and was $801.8 million in the first nine months of 2025, compared to $786.9 million in the first nine months of 2024. Excluding significant items primarily related to our comprehensive annual actuarial review, the insurance product margin was $259.2 million in the third quarter of 2025, compared to $251.0 million in the third quarter of 2024, and was $753.7 million for the first nine months of 2025, compared to $755.7 million in the first nine months of 2024. Fluctuations by product line are discussed in greater detail in the narratives that follow.

Total net investment income (comprised of investment income allocated and not allocated to products) increased 4 percent to $310.4 million in the third quarter of 2025, as compared to $299.5 million in the third quarter of 2024, and 7 percent to $911.9 million in the first nine months of 2025, compared to $854.2 million in the first nine months of 2024. Investment income allocated to products increased $16.9 million in the third quarter of 2025 as compared to third quarter of 2024, and $49.0 million in the first nine months of 2025 when compared to prior year as a result of growth in the business and higher yields. The higher yields reflect continued new money rates in excess of 6 percent over the past 11 quarters. Investment income not allocated decreased $6.0 million during the third quarter of 2025 as compared to the third quarter of 2024 and increased $8.7 million during the first nine months of 2025 when compared to the prior year.

Total allocated and unallocated expenses are summarized in the table below (dollars in millions):

Three months ended · Nine months ended
September 30,September 30,
2025202420252024
Expenses allocated to product lines$151.0$153.0$461.6$469.2
Expenses not allocated to product lines22.318.567.952.8
Unfavorable impact related to a fixed asset impairment—(2.9)—(2.9)
Adjusted total$173.3$168.6$529.5$519.1

Total allocated and unallocated expenses in both third quarter and the first nine months of 2025 were up slightly as compared to the same periods in the prior year, and were in line with our expectations. Our expense ratio was 19.2 percent and 19.5 percent for the nine months ended September 30, 2025 and 2024, respectively. The expense ratio is defined as total allocated and unallocated expenses (excluding any significant items) divided by the sum of insurance policy income and net investment income allocated to products.

The fee income segment is summarized below (dollars in millions):

Three months ended · Nine months ended
September 30,September 30,
2025202420252024
Fee revenue$33.0$29.3$113.9$111.8
Operating costs and expenses(36.9)(32.0)(117.8)(102.4)
Net fee income$(3.9)$(2.7)$(3.9)$9.4

Net fee income decreased slightly in the third quarter of 2025 as compared to the third quarter of 2024 primarily due to increased losses from our fee services operations provided by Optavise as part of our Worksite Division. Net fee income decreased $13.3 million in the first nine months of 2025 as compared to the first nine months of 2024, primarily due to the timing of income recognition on sales of third-party products by our Consumer Division in the first quarter of 2025. In the past year, we have expanded the number of carriers and the volume of sales from newer carriers. In addition, while the percentage of policies exchanged for new policies effective in 2025 did not materially change from the prior year, exchanges from our long-tenured carriers to our newer carriers increased as a percentage of total exchanges. Most exchanges occur in the fourth and first quarters. We hold a constraint on the income from new carriers until we build some persistency experience. Net fee income decreased as a result of this constraint in addition to higher agent retention in the first quarter of 2025, as compared to the first quarter of 2024.

The effective tax rate for the first nine months of 2025 was 25.0 percent, reflective of the impacts from the goodwill impairment. The operating income effective tax rate was 22.1 percent.

Margin from Annuity Products (dollars in millions):

Three months ended · Nine months ended
September 30,September 30,
2025202420252024
Annuity margin:
Fixed indexed annuities
Insurance policy income$6.8$8.7$20.7$21.9
Net investment income130.4115.9379.1338.1
Insurance policy benefits8.828.7(1.7)20.3
Interest credited(62.1)(53.3)(178.6)(149.4)
Amortization and non-deferred commissions(24.2)(21.0)(69.9)(58.6)
Margin from fixed indexed annuities$59.7$79.0$149.6$172.3
Average net insurance liabilities$10,759.3$9,899.4$10,462.8$9,764.6
Margin/average net insurance liabilities2.22%3.19%1.91%2.35%
Fixed interest annuities
Insurance policy income$0.8$0.1$1.5$0.6
Net investment income21.820.865.262.5
Insurance policy benefits0.5(0.4)0.6(0.7)
Interest credited(12.5)(11.3)(36.4)(33.7)
Amortization and non-deferred commissions(2.1)(1.9)(6.3)(5.1)
Margin from fixed interest annuities$8.5$7.3$24.6$23.6
Average net insurance liabilities$1,587.4$1,568.2$1,592.9$1,575.2
Margin/average net insurance liabilities2.14%1.86%2.06%2.00%
Other annuities
Insurance policy income$3.0$2.4$6.7$5.3
Net investment income5.65.516.716.6
Insurance policy benefits(3.0)(2.4)(13.0)3.4
Interest credited(0.9)(0.6)(2.1)(1.6)
Amortization and non-deferred commissions—(0.1)(0.3)(0.4)
Margin from other annuities$4.7$4.8$8.0$23.3
Average net insurance liabilities$395.2$414.4$398.6$426.9
Margin/average net insurance liabilities4.76%4.63%2.68%7.28%
Total annuity margin$72.9$91.1$182.2$219.2
Average net insurance liabilities$12,741.9$11,882.0$12,454.3$11,766.7
Margin/average net insurance liabilities2.29%3.07%1.95%2.48%

Margin from fixed indexed annuitieswas $59.7 million in the third quarter of 2025, compared to $79.0 million in the third quarter of 2024, and was $149.6 million in the first nine months of 2025 compared to $172.3 million in the first nine months of 2024. The margin, excluding the net favorable impacts of the annual actuarial review previously discussed, was $45.9 million in the third quarter of 2025, and $135.8 million in the first nine months of 2025 and $42.8 million in the third quarter of 2024, and $136.1 million in the first nine months of 2024. The adjusted margin increased in the third quarter of 2025 as compared to the third quarter of 2024 primarily due to increased spreads partially offset by higher amortization both due to growth in the block. The margin decreased slightly for the first nine months of 2025 compared to the same period in 2024. Spread income has increased due to growth in the block while the increases in yield have been partially offset by increases in credited rates. Average net insurance liabilities (policyholder account balances less: (i) amounts related to reinsured business; (ii) deferred acquisition costs; (iii) present value of future profits; and (iv) the value of unexpired options credited to insurance liabilities) were $10,759.3 million and $9,899.4 million in the third quarters of 2025 and 2024, respectively, and $10,462.8 million and $9,764.6 million in the first nine months of 2025 and 2025, respectively, driven by deposits and reinvested returns in excess of withdrawals. The increase in net insurance liabilities results in higher net investment income allocated. The earned yield was 4.85 percent in the third quarter of 2025 up from 4.68 percent in the third quarter of 2024, and was 4.83 percent in the first nine months of 2025 up from 4.62 percent in the first nine months of 2024, reflecting higher portfolio yields.

Net investment income and interest credited exclude the change in market values of the underlying options supporting the fixed indexed annuity products and corresponding offsetting amount credited to policyholder account balances. Such amounts were $(89.4) million and $(62.1) million in the third quarters of 2025 and 2024, respectively, and were $96.3 million and $225.6 million in the first nine months of 2025 and 2024, respectively.

Margin from fixed interest annuitieswas $8.5 million in the third quarter of 2025, compared to $7.3 million in the third quarter of 2024, and was $24.6 million in the first nine months of 2025 compared to $23.6 million in the first nine months of 2024. Average net insurance liabilities were $1,587.4 million in the third quarter of 2025, compared to $1,568.2 million in the third quarter of 2024, and were $1,592.9 million in the first nine months of 2025 compared to $1,575.2 million in the first nine months of 2024, driven by deposits and reinvested returns in excess of withdrawals. The margins have increased slightly in both the third quarter and the first nine months of 2025, as compared to the same periods in 2024, primarily due growth in the block. The increase in investment income resulting from the slight increase in the average net insurance liabilities and the increase in the earned yield was offset by an increase in credited interest. The earned yield was 5.49 percent in the third quarter of 2025, up from 5.31 percent in the third quarter of 2024, and was 5.46 percent in the first nine months of 2025, up from 5.29 percent in the first nine months of 2024, reflecting higher portfolio yields.

Margin from other annuitieswas $4.7 million in the third quarter of 2025, compared to $4.8 million in the third quarter of 2024, and was $8.0 million in the first nine months of 2025 compared to $23.3 million in the first nine months of 2024. The margin, excluding the net favorable impacts of the annual actuarial review previously discussed, was $1.9 million in the third quarter of 2025, and $5.2 million in the first nine months of 2025. The margin on this relatively small block of business is sensitive to annuitant mortality related to contracts with life contingencies. An increase in mortality in this block will result in a decrease in insurance liabilities and insurance policy benefits. The adjusted margin decreased in both the third quarter and first nine months of 2025, as compared to the same periods in 2024, due to higher mortality in 2024.

Margin from Health Products (dollars in millions):

Three months ended · Nine months ended
September 30,September 30,
2025202420252024
Health margin:
Supplemental health
Insurance policy income$186.5$182.0$556.6$541.8
Net investment income40.239.6120.5118.0
Insurance policy benefits(101.6)(125.8)(361.9)(379.0)
Amortization and non-deferred commissions(28.0)(27.2)(83.9)(81.7)
Margin from supplemental health$97.1$68.6$231.3$199.1
Margin/insurance policy income52%38%42%37%
Medicare supplement
Insurance policy income$156.5$156.3$468.7$463.8
Net investment income1.21.33.64.0
Insurance policy benefits(127.2)(121.6)(366.7)(349.5)
Amortization and non-deferred commissions(9.3)(9.7)(28.1)(30.0)
Margin from Medicare supplement$21.2$26.3$77.5$88.3
Margin/insurance policy income14%17%17%19%
Long-term care
Insurance policy income$73.0$68.6$215.2$203.3
Net investment income34.034.1102.3102.4
Insurance policy benefits(64.5)(66.7)(198.3)(196.4)
Amortization and non-deferred commissions(3.8)(3.1)(10.8)(10.0)
Margin from long-term care$38.7$32.9$108.4$99.3
Margin/insurance policy income53%48%50%49%
Total health margin$157.0$127.8$417.2$386.7
Margin/insurance policy income38%31%34%32%

Margin from supplemental health business was $97.1 million in the third quarter of 2025 compared to $68.6 million in the third quarter of 2024, and was $231.3 million in the first nine months of 2025 compared to $199.1 million in the first nine months of 2024. The margin, excluding the net favorable impacts of the annual actuarial review previously discussed, was $72.3 million in the third quarter of 2025, and $206.5 million in the first nine months of 2025 and $68.3 million in the third quarter of 2024, and $198.8 million in the first nine months of 2024, reflecting the growth in the business and favorable morbidity. The adjusted margin as a percentage of insurance policy income was 39 percent in the third quarter of 2025 compared to 38 percent in the prior year period, and was 37 percent in the first nine months of 2025 compared to 37 percent in the first nine months of 2024.

Our supplemental health products (including specified disease, accident and hospital indemnity products) generally provide fixed or limited benefits. For example, payments under cancer insurance policies are generally made directly to, or at the direction of, the policyholder following diagnosis of, or treatment for, a covered type of cancer. Approximately two-thirds of our supplemental health policies inforce (based on policy count) are sold with return of premium or cash value riders. The return of premium rider generally provides that after a policy has been inforce for a specified number of years or upon the policyholder reaching a specified age, we will pay to the policyholder, or a beneficiary under the policy, the aggregate amount of all premiums paid under the policy, without interest, less the aggregate amount of all claims incurred under the policy. The cash value rider is similar to the return of premium rider, but also provides for payment of a graded portion of the return of premium benefit if the policy terminates before the return of premium benefit is earned. Accordingly, the net cash flows from these products generally result in the accumulation of amounts in the early years of a policy (reflected in our earnings as reserve increases which is a component of insurance policy benefits) which will be paid out as benefits in later policy years (reflected in our earnings as reserve decreases which offset the recording of benefit payments). As the policies age, insurance policy benefits will typically increase, but the increase in benefits will be partially offset by investment income earned on the accumulated assets.

Margin from Medicare supplement business was $21.2 million and $26.3 million in the third quarters of 2025 and 2024, respectively, and $77.5 million and $88.3 million in the first nine months of 2025 and 2024, respectively. The margin, excluding the net unfavorable impacts of the annual actuarial review previously discussed, was $30.4 million in the third quarter of 2025, and $86.7 million in the first nine months of 2025 and $31.8 million in the third quarter of 2024, and $93.8 million in the first nine months of 2024. The adjusted margin as a percentage of insurance policy income was 19 percent in the third quarter of 2025 compared to 20 percent in the prior year period, and was 19 percent in the first nine months of 2025 compared to 20 percent in the first nine months of 2024. The decrease in the Medicare supplement margin in the 2025 periods, as compared to the 2024 periods is primarily due to modestly unfavorable claims in 2025 compared to 2024. We continue to invest in both our Medicare supplement products and Medicare Advantage distribution to meet our customers' needs and preferences. We receive fee income when Medicare Advantage policies of other carriers are sold, which is recorded in our Fee income segment.

Medicare supplement business consists of both individual and group policies. Government regulations generally require we attain and maintain a ratio of total benefits incurred to total premiums earned (excluding changes in policy benefits reserves which is a component of insurance policy benefits) of not less than 65 percent on individual products and not less than 75 percent on group products. The ratio is determined after three years from the original issuance of the policy and over the lifetime of the policy and measured in accordance with statutory accounting principles. Since the insurance product liabilities we establish for Medicare supplement business are subject to significant estimates, the ultimate claim liability we incur for a particular period is likely to be different than our initial estimate. Changes to our estimates are reflected in insurance policy benefits in the period the change is determined.

Margin from Long-term care products was $38.7 million and $32.9 million in the third quarters of 2025 and 2024, respectively, and $108.4 million and $99.3 million in the first nine months of 2025 and 2024, respectively. The margin, excluding the net favorable impacts of the annual actuarial review previously discussed, was $33.2 million in the third quarter of 2025, and $102.9 million in the first nine months of 2025 and $32.0 million in the third quarter of 2024, and $98.4 million in the first nine months of 2024. The adjusted margin as a percentage of insurance policy income was 45 percent in the third quarter of 2025 compared to 47 percent in the prior year period, and was 48 percent in the first nine months of 2025 compared to 48 percent in the first nine months of 2024. The increase in margin in the 2025 periods is primarily due to growth in the business from sales of our short duration Long-Term Care Fundamental product. The average benefit period for policies sold in 2025 is 13 months and 99 percent are policies with two years or less in benefits. In addition, effective October 1, 2024, we retain 100 percent of our long-term care new business as we discontinued ceding 25 percent of long-term care new business under a reinsurance agreement (this did not impact the inforce business that we previously ceded). As a result, margins are increasing modestly in 2025 and we expect to grow more in future years as earnings emerge from the sales.

Margin from Life Products (dollars in millions):

Three months ended · Nine months ended
September 30,September 30,
2025202420252024
Life margin:
Interest-sensitive life
Insurance policy income$48.4$47.0$144.5$140.5
Net investment income14.013.341.839.7
Insurance policy benefits(20.2)(13.6)(60.8)(52.1)
Interest credited(13.1)(13.2)(39.7)(37.8)
Amortization and non-deferred commissions(5.6)(5.3)(16.3)(15.7)
Margin from interest-sensitive life$23.5$28.2$69.5$74.6
Average net insurance liabilities$1,126.7$1,070.8$1,109.9$1,063.3
Interest margin$0.9$0.1$2.1$1.9
Interest margin/average net insurance liabilities0.32%0.04%0.25%0.24%
Underwriting margin$22.6$28.1$67.4$72.7
Underwriting margin/insurance policy income47%60%47%52%
Traditional life
Insurance policy income$183.3$179.9$546.5$537.7
Net investment income23.823.571.470.3
Insurance policy benefits(122.4)(129.9)(364.4)(380.0)
Interest credited(0.1)(0.1)(0.3)(0.4)
Amortization and non-deferred commissions(22.7)(19.8)(65.6)(57.2)
Advertising expense(14.8)(18.5)(54.7)(64.0)
Margin from traditional life$47.1$35.1$132.9$106.4
Margin/insurance policy income26%20%24%20%
Margin excluding advertising expense/insurance policy income34%30%34%32%
Total life margin$70.6$63.3$202.4$181.0

Margin from interest-sensitive life business was $23.5 million in the third quarter of 2025, compared to $28.2 million in the third quarter of 2024, and was $69.5 million in the first nine months of 2025, down from $74.6 million in the first nine months of 2024. The margin, excluding the net favorable impacts of the annual actuarial review previously discussed, was $20.7 million in the third quarter of 2025, and $66.7 million in the first nine months of 2025 and $24.4 million in the third quarter of 2024, and $70.8 million in the first nine months of 2024. The decrease in margin in the periods of 2025, as compared to the same periods in 2024, reflects higher insurance policy benefits.

The interest margin was $0.9 million and $0.1 million in the third quarter of 2025 and 2024, respectively, and was $2.1 million in the first nine months of 2025, compared to $1.9 million in the first nine months of 2024. The earned yield was 4.97 percent and 4.97 percent in the third quarters of 2025 and 2024, respectively, and 5.02 percent and 4.98 percent in the first nine months of 2025 and 2024, respectively. Interest credited to policyholders may be changed annually but is subject to minimum guaranteed rates and, as a result, any reduction in our earned rate may not be fully reflected in the rate credited to policyholders.

Net investment income and interest credited exclude the change in market values of the underlying options supporting the fixed indexed life products and corresponding offsetting amount credited to policyholder account balances. Such amounts were $8.8 million and $5.5 million in the third quarter of 2025 and 2024, respectively, and were $11.2 million and $20.6 million in the first nine months of 2025 and 2024, respectively.

Margin from traditional life business was $47.1 million and $35.1 million in the third quarters of 2025 and 2024, respectively, and was $132.9 million and $106.4 million in the first nine months of 2025 and 2024, respectively. The margin, excluding the net favorable impacts in 2025 and net unfavorable impacts in 2024 of the annual actuarial review previously discussed and a model refinement related to traditional life reserves, which increased margins $6.8 million in the first quarter of 2025, was $46.3 million in the third quarter of 2025, $125.3 million in the first nine months of 2025, $39.6 million in the third quarter of 2024, and $110.9 million in the first nine months of 2024. The increase in the adjusted margin in the 2025 periods, as compared to the same periods in 2024, primarily reflects lower advertising expense and growth in the business.

Advertising expense was $14.8 million in the third quarter of 2025, down from $18.5 million in the comparable period in 2024, and was $54.7 million in the first nine months of 2025, down from $64.0 million in the comparable period in 2024. We are disciplined with our marketing expenditures and will increase or decrease our marketing spend depending on the current economics of the purchase or other factors. Lower advertising expenses reflect a shift to lower cost and more effective advertising alternatives during the quarter.

Collected Premiums From Annuity and Interest-Sensitive Life Products (dollars in millions):

Three months ended · Nine months ended
September 30,September 30,
2025202420252024
Annuities$472.5$465.1$1,435.0$1,297.5
Interest-sensitive life64.461.0190.9182.8
Total collected premiums from annuity and interest-sensitive life products$536.9$526.1$1,625.9$1,480.3

Collected premiums from annuity and interest-sensitive products increased 2.1 percent in the third quarter of 2025 compared to the third quarter of 2024, and increased 9.8 percent in the first nine months of 2025 compared to first nine months of 2024 primarily due to higher premium collections from fixed indexed annuity products.

Investment Income Not Allocated to Product Lines (dollars in millions):

Three months ended · Nine months ended
September 30,September 30,
2025202420252024
Investment income not allocated:
Excluding variable components:
From general account assets$20.6$28.8$72.7$81.4
Other investment income1.812.919.322.8
Spread income:
FHLB program:
Investment income40.641.0112.6125.1
Interest expense (a)(29.7)(31.8)(83.4)(94.6)
Net spread income on FHLB program10.99.229.230.5
FABN program:
Investment income37.628.6108.863.1
Expenses (a)(b)(29.1)(20.6)(84.7)(39.1)
Net spread income on FABN program8.58.024.124.0
Interest expense on corporate debt (a)(20.3)(27.2)(72.1)(64.7)
Interest expense on financing arrangements (a)(0.8)(1.1)(2.8)(3.5)
Total excluding variable components20.730.670.490.5
Variable components:
Net income from assets supporting deferred compensation plans:
Investment income11.310.124.226.7
Expenses (a)(10.4)(8.2)(22.5)(22.0)
Net income from assets supporting deferred compensation plans0.91.91.74.7
Alternative investment income (loss):
Total alternative income15.88.940.4(3.5)
Allocated to product lines(5.9)(6.5)(17.9)(20.0)
Allocated to FABN program0.10.6(0.6)0.2
Excess alternative investment income (loss)10.03.021.9(23.3)
Trading account income1.21.34.84.4
Hedge variance related to fixed indexed products (a)—(0.4)1.00.1
Impact of annual option forfeitures related to fixed indexed annuity surrenders (a)3.87.48.819.6
Impacts of change in projected cash flows, prepayment and call income and other2.91.72.76.6
Total variable components18.814.940.912.1
Total investment income not allocated to product lines$39.5$45.5$111.3$102.6
Three months ended · Nine months ended
September 30,September 30,
2025202420252024
Reconciliation to net investment income:
Total investment income not allocated to product lines$39.5$45.5$111.3$102.6
Investment income on variable interest entities reported as non-operating income4.55.318.727.5
Add back amounts reported as benefits and expenses86.581.9255.7204.2
Change in market values of the underlying options supporting fixed indexed products98.267.2108.6246.3
Amounts allocated to products271.0254.0800.6751.6
Net investment income$499.7$453.9$1,294.9$1,332.2

The above tables detail the components of investment income not allocated to products and reconcile the total to net investment income. Such amounts generally fluctuate from period to period based on the performance of our alternative investments (which are typically reported one quarter in arrears); the earnings related to the investments underlying our COLI; the spread we earn from our FHLB investment borrowing and FABN programs; the level of prepayment income (including call premiums) and trading account income; and the impact of annual option forfeitures related to fixed indexed annuity surrenders. The decrease in the third quarter of 2025, compared to the same period in 2024, is primarily due to lower option forfeitures on our fixed indexed annuities as a result of lower surrenders and lower in the money options in addition to reduced excess capital following robust year-to-date capital deployment, partially offset by improved alternative investment income. The increase in the first nine months of 2025 is primarily due to losses on alternative investments of $24.3 million during the first quarter of 2024, partially offset by higher interest expense on higher average debt outstanding and lower option forfeitures in 2025 as a result of lower surrenders and lower in the money options.

Net Non-Operating Income (Loss):

The following summarizes our net non-operating income (loss) for the three and nine months ended September 30, 2025 and 2024 (dollars in millions):

Three months ended · Nine months ended
September 30,September 30,
2025202420252024
Net realized investment losses from disposals, impairments and change in allowance for credit losses$(8.8)$(11.1)$(43.8)$(37.6)
Net change in market value of investments recognized in earnings5.812.315.629.4
Fair value changes related to agent deferred compensation plan—(3.5)——
Changes in fair value of embedded derivative liabilities and market risk benefits(18.1)(127.1)(62.5)(46.3)
Expenses related to TechMod initiative(7.2)—(10.4)—
Goodwill and other asset impairment(96.7)—(96.7)—
Other(1.6)(13.1)0.1(14.6)
Net non-operating income (loss) before taxes$(126.6)$(142.5)$(197.7)$(69.1)

Net realized investment losses in the three and nine months ended September 30, 2025 were $8.8 million and $43.8 million, including a net reduction in the allowance for credit losses of $8.0 million and an increase of $2.5 million, respectively. Net realized investment losses in the three and nine months ended September 30, 2024, were $11.1 million and $37.6 million, respectively, net of reductions in the allowance for credit losses of $11.6 million and $17.2 million, respectively.

The change in market value of investments recognized in earnings was an increase of $5.8 million and $12.3 million in the third quarters of 2025 and 2024, respectively, and $15.6 million and $29.4 million in the first nine months of 2025 and 2024, respectively. The change in value will fluctuate from period to period based on market conditions.

During the third quarter of 2024, we recognized a decrease in earnings of $3.5 million for the mark-to-market change in the agent deferred compensation plan liability which was impacted by changes in the underlying actuarial assumptions used to value the liability. We recognize the mark-to-market change in the estimated value of this liability through earnings as assumptions change.

We recognized a decrease in pre-tax earnings of $18.1 million and $127.1 million in the third quarters of 2025 and 2024, respectively, and $62.5 million and $46.3 million in the first nine months of 2025 and 2024, respectively, resulting from changes in the fair value of embedded derivative liabilities and MRBs related to our fixed indexed annuities. Excluding the net unfavorable impacts of the annual actuarial review previously discussed, we recognized a decrease in earnings of $3.8 million and $48.2 million in the third quarters of 2025 and 2024, respectively, and $84.3 million and $3.5 million in the first nine months of 2025 and 2024, respectively. Such amounts include the impacts of changes in market interest rates and equity impacts used to determine the estimated fair values of the embedded derivatives and MRBs. Interest rates declined in the first nine months of 2025 and 2024.

During the third quarter of 2025 and the first nine months of 2025, we incurred $7.2 million and $10.4 million, respectively, of expense related to TechMod, a three-year project beginning in 2025 to modernize certain elements of our technology, which was initially disclosed in September 2024.

Macroeconomic, industry and market conditions, both current and future expected financial performance, and relevant entity-specific events in the three months ended September 30, 2025 caused us to consider whether there were any interim indicators of impairment. As a result of this evaluation, we identified that the valuation of Optavise would more likely than not be impacted by the recent decline in value of comparable publicly traded companies. This, combined with lower than anticipated revenue in the quarter and trends for future periods led us to conclude that there were indicators of impairment and we accordingly prepared a quantitative assessment. The Company determined the fair value of the reporting unit by using a combination of the present value of expected future cash flows and a market approach based on earnings multiple data from peer companies, using unobservable level 3 inputs. As a result of the quantitative assessment performed, the Company concluded that goodwill of $69.5 million and other assets, primarily intangible assets, of $27.2 million were fully impaired as of September 30, 2025.

Other non-operating items in the third quarter of 2024 included a charge of $8.3 million primarily related to a 5 percent workforce reduction and transition costs for outsourcing certain operations activities.

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