Ethos Technologies Inc.

Trading Arrangements

During the three and six months ended June 30, 2026, certain of our directors and officers adopted orterminated a“Rule 10b5-1 trading arrangement” or “non-Rule 10b5-1 trading arrangement,” (as each term is defined in Item 408(a) of Regulation S-K) described below:

On May 12, 2026, Peter Colis, our Chief Executive Officer, adopted a trading arrangement intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) that will expire on January 15, 2027. The trading plan provides for the potential sale of up to 663,732 shares of our Class A common stock, consisting of (i) up to 547,848 shares of our Class A common stock and (ii) up to 115,884 shares of our Class A common stock, issuable upon vesting and settlement of RSUs, excluding any shares withheld or sold to satisfy tax withholding obligations arising from the vesting of such RSU awards.

On May 15, 2026, Brandt Kucharski, our Chief Accounting Officer, adopted a trading arrangement intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) that will expire on August 31, 2027. The trading plan provides for the potential sale of up to 136,831 shares of our Class A common stock, consisting of (i) up to 77,436 shares of our Class A common stock, and (ii) up to 59,395 shares of our Class A common stock issuable upon vesting and settlement of RSUs, excluding shares withheld or sold to satisfy tax withholding obligations.

On May 20, 2026, Lingke Wang, our President, adopted a trading arrangement intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) that will expire on February 12, 2027. The trading plan provides for the potential sale of up to 710,000 shares of our Class A common stock, consisting of (i) up to 639,728 shares of our Class A common stock, and (ii) up to 70,272 shares of our Class A common stock issuable upon vesting and settlement of RSUs, excluding shares withheld or sold to satisfy tax withholding obligations.