Sally Beauty Holdings, Inc.
For the period ended Jan 22, 2026. Filed Dec 10, 2025.
View on SEC.govAbout this filing
What shareholders are asked to vote on at a company's meeting. It is where to find what directors and top executives are paid, and who owns the most shares.
Jan 22, 2026 · Filed Dec 10, 2025
Contents
Cover page
Show cover page
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a) of
the Securities Exchange Act of 1934 (Amendment No. )
Filed by the Registrant☒ Filed by a Party other than the Registrant☐
Check the appropriate box:
| ☐ | Preliminary Proxy Statement |
|---|---|
| ☐ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) |
| ☒ | Definitive Proxy Statement |
| ☐ | Definitive Additional Materials |
| ☐ | Soliciting Material under §240.14a-12 |
SALLY BEAUTY HOLDINGS, INC.
(Name of Registrant as Specified In Its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
Payment of Filing Fee (Check all boxes that apply):
| ☒ | No fee required. |
|---|---|
| ☐ | Fee paid previously with preliminary materials. |
| ☐ | Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11. |
| SALLYBEAUTY HOLDINGS, INC. | 2025 Proxy Statement |
|---|
7900 Windrose Avenue, Plano, Texas 75024
LETTER FROM OUR PRESIDENT AND CHIEF EXECUTIVE OFFICER
Dear Fellow Shareholders:
Fiscal 2025 was a strong year for our company, highlighted by strong operating and financial performance in the context of a rapidly changing and uncertain macro environment. We are pleased with the momentum we finished the year with while delivering full year financial results that exceeded our expectations. These results are a testament to the incredible execution of our teams across the globe and demonstrate the underlying strength of our business model.
To highlight a few of our operational successes from fiscal 2025:
We maintained our leadership position in hair color, delivering growth of 4%.
We delivered on our promise of customer centricity, driving strong growth in our Licensed Colorist on Demand consultation service by delivering standout education and advice.
We extended our reach and fueled digital growth with the expansion of our marketplaces strategy, adding Uber Eats to our already strong roster of partners, which includes Doordash, Instacart, Amazon and Walmart.
We delivered a continuous pipeline of product innovation, adding new powerhouse brands like K18 at Beauty Systems Group (“BSG”), and expanding our partnership with Sauce Beauty as well as adding newness in color from Wella and Iroiro at Sally.
We launched a comprehensive Sally brand refresh, which we are now calling Sally Ignited, designed to transform the business from a trusted beauty supplier to a modern, dynamic beauty powerhouse.
We generated an incremental $46 million of benefits through our Fuel for Growth Program in fiscal 2025, building our cumulative run-rate benefits to $74 million. Of that cumulative total, approximately $42 million flowed to the bottom line with the remaining $32 million being reinvested in the business.
And lastly, we were responsible stewards of capital, focused on building long-term value for all of our stakeholders.
Entering fiscal 2026, we have proven our ability to navigate a complex and dynamic external backdrop, and we will continue to execute, leveraging the power of our competitive and structural advantages, our global scale, our compelling value proposition, and the strong fundamentals of our business to drive top- and bottom-line growth. Our teams will focus on actioning six key growth drivers:
Understanding and Activating the Customer
Unlocking and Harvesting Digital Value
Differentiating with Assortment
Accelerating New Growth Pathways
Increase the Efficiency of our Operations and Further Build our Capacities
Enhance our Culture
In summary, our foundation is strong and our focus is clear. Our fiscal 2025 performance underpins our confidence that we have the strategy, capabilities, and teams in place to scale and win with significant runway for growth and value creation.
Annual Meeting Details
You are invited to attend the annual meeting of stockholders of SBH, to be held virtually on Thursday, January 22, 2026 at 9:00 a.m., central time. Details of the business to be conducted at the annual meeting are given in the Official Notice of the Meeting, Proxy Statement, and form of proxy enclosed with this letter. We encourage you to vote in advance so that we will know that we have a quorum of stockholders for the meeting.
It is important that your shares be represented and voted whether you plan to attend the annual meeting. Your prompt vote over the Internet, by telephone via toll-free number or by mailing a written proxy will save us the expense and extra work of additional proxy solicitation. Voting by any of these methods at your earliest convenience will ensure your representation at the annual meeting.
On behalf of the SBH team, I would like to express our appreciation for your continued investment in SBH.
Denise PaulonisDirector, President and Chief Executive Officer
December 10, 2025
| SALLYBEAUTY HOLDINGS, INC. | 2025 Proxy Statement |
|---|
The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.