Krispy Kreme Inc

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934 (Amendment No. )

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Krispy Kreme, Inc.

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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April 28, 2025

Dear Stockholders,

Reflecting on 2024, I am pleased with our progress in achieving critical strategic milestones during our transformation to become a better and bigger Krispy Kreme.

During the year, we simplified the business by divesting our controlling interest in Insomnia Cookies, restructuring our management teams, and beginning to take steps to outsource U.S. logistics. Additionally, we’ve added national partners in the U.S. and expanded our international business through franchise operations and JV partnerships, all to sharpen our focus on our largest growth opportunities: profitable U.S. delivered fresh daily expansion and the wider adoption of our capital-light international franchise model.

The significant milestones we achieved in 2024 align our long-term business strategies directly to our powerful brand, enabling us to focus on what we do best: making and delivering fresh, delicious doughnuts to more consumers, in more places, every day. I would like to thank our Krispy Kremers for their hard work and efforts last year in creating sweet moments of joy and meaningful connections for our consumers.

As we look forward, the Board has nominated a refreshed slate of directors at a pivotal point in our journey. We believe the new skills and experience to be added to the Board will be valuable for me and the management team as we continue to execute our transformation into a bigger and better Krispy Kreme.

The Board is pleased to nominate Bernardo Hees, Patrick Grismer, Easwaran Sundaram and Gordon von Bretten as new directors. Our slate of directors has decades of experience working with companies in the food retail and consumer goods industries and brings a strong mix of relevant experience to the Board. Following the election of directors at the 2025 annual meeting of stockholders, the Board expects to establish a Strategy and Operating Committee, chaired by Bernardo. You can read more about the distinct skills and experience that each of the director nominees will bring to our Board in the accompanying Proxy Statement.

I’d like to thank our Board Chair Olivier Goudet, who will step down at the 2025 annual meeting, for his long-term commitment to Krispy Kreme. Serving since 2016, Olivier made many valuable contributions including his leadership through our IPO and the pandemic. I’d also like to thank directors David Bell, Paul Michaels, Debbie Roberts, Philip Telfer, and Michelle Weese who will also step down at the 2025 annual meeting. It has been a privilege to serve with these talented and dedicated individuals. The Board expects to elect our next Chair following the annual meeting.

We greatly appreciate your vote of support and confidence in the company. Our management team and Board of Directors remains committed to delivering stockholder value. I encourage you to carefully read the accompanying Proxy Statement and vote your shares in support of the Board’s recommendations on each proposal.

Josh Charlesworth

President and CEO

Krispy Kreme

Notice of 2025 Annual Meeting of

Stockholders