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COMSCORE, INC.

For the period ended Sep 30, 2025. Filed Nov 7, 2025.

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About this filing

A company's report for each of its first three quarters. The financial statements are not audited. It shows how the business has moved since the last annual report, and what management says changed.

Sep 30, 2025 · Filed Nov 7, 2025

SCOR$3.31-1.2%Stored close · as of Nov 9, 2026

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Item 1. Financial Statements

ITEM 1.FINANCIAL STATEMENTS

CONDENSED CONSOLIDATED BALANCE SHEETS

As ofAs of
September 30, 2025December 31, 2024
(In thousands, except share and per share data) · (Unaudited)
Assets
Current assets:
Cash and cash equivalents$26,705$29,937
Restricted cash3,1783,531
Accounts receivable, net of allowances of $506 and $462, respectively ($1,955 and $913 of accounts receivable attributable to related parties, respectively)50,59264,266
Prepaid expenses and other current assets11,04310,323
Total current assets91,518108,057
Property and equipment, net44,79147,116
Operating right-of-use assets9,77713,173
Deferred tax assets2,7832,624
Intangible assets, net3,1615,058
Goodwill248,503246,010
Other non-current assets6,4128,209
Total assets$406,945$430,247
Liabilities, Convertible Redeemable Preferred Stock and Stockholders' Equity (Deficit)
Current liabilities:
Accounts payable ($1,308 and $2,070 attributable to related parties, respectively)$15,778$16,471
Accrued expenses ($8,556 and $8,588 attributable to related parties, respectively)41,40735,013
Contract liabilities ($739 and $714 attributable to related parties, respectively)39,87945,464
Accrued dividends (related parties)22,8668,962
Customer advances7,3569,566
Current operating lease liabilities8,4978,598
Other current liabilities5,8197,230
Total current liabilities141,602131,304
Secured term loan39,64040,718
Non-current operating lease liabilities8,56814,805
Non-current portion of accrued data costs ($19,312 and $22,031 attributable to related parties, respectively)26,35833,551
Deferred tax liabilities1,416891
Other non-current liabilities8,1489,771
Total liabilities225,732231,040
Commitments and contingencies
Convertible redeemable preferred stock, $0.001 par value; 104,000,000 shares authorized as of September 30, 2025 and 100,000,000 shares authorized as of December 31, 2024; 95,784,903 shares issued and outstanding as of September 30, 2025 and December 31, 2024; aggregate liquidation preference of $259,637 as of September 30, 2025, and $245,732 as of December 31, 2024 (related parties)207,470207,470
Stockholders' equity (deficit):
Preferred stock, $0.001 par value; 1,000,000 shares authorized as of September 30, 2025 and 5,000,000 shares authorized as of December 31, 2024; no shares issued or outstanding as of September 30, 2025 or December 31, 2024——
Common stock, $0.001 par value; 16,750,000 shares authorized as of September 30, 2025 and 13,750,000 shares authorized as of December 31, 2024; 5,353,903 shares issued and 5,015,664 shares outstanding as of September 30, 2025, and 5,228,814 shares issued and 4,890,575 shares outstanding as of December 31, 202455
Additional paid-in capital1,715,4041,714,052
Accumulated other comprehensive loss(10,478)(18,068)
Accumulated deficit(1,501,204)(1,474,268)
Treasury stock, at cost, 338,239 shares as of September 30, 2025 and December 31, 2024(229,984)(229,984)
Total stockholders' equity (deficit)(26,257)(8,263)
Total liabilities, convertible redeemable preferred stock and stockholders' equity (deficit)$406,945$430,247

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS)

Three Months Ended September 30,Nine Months Ended September 30,
(In thousands, except share and per share data)2025202420252024
Revenues (1)$88,906$88,479$264,004$261,111
Cost of revenues (1) (2) (3)52,78352,005157,629154,025
Selling and marketing (2) (3)14,55112,51546,01742,691
Research and development (2) (3)7,1847,27223,10624,412
General and administrative (2) (3)12,05011,11637,39735,663
Amortization of intangible assets6337641,8972,365
Impairment of goodwill—63,000—63,000
Impairment of right-of-use and long-lived assets—1,397—1,397
Restructuring—15—968
Total expenses from operations87,201148,084266,046324,521
Income (loss) from operations1,705(59,605)(2,042)(63,410)
Gain (loss) from foreign currency transactions136(2,223)(5,410)(1,508)
Interest expense, net(1,699)(424)(5,010)(1,440)
Other income, net———651
Income (loss) before income taxes142(62,252)(12,462)(65,707)
Income tax benefit (provision)3111,622(570)2,315
Net income (loss)$453$(60,630)$(13,032)$(63,392)
Net loss available to common stockholders:
Net income (loss)$453$(60,630)$(13,032)$(63,392)
Convertible redeemable preferred stock dividends (1)(4,971)(4,578)(13,904)(13,062)
Total net loss available to common stockholders$(4,518)$(65,208)$(26,936)$(76,454)
Net loss available to common stockholders:
Basic and diluted$(0.86)$(12.79)$(5.24)$(15.33)
Weighted-average number of shares used in per share calculation - Common Stock:
Basic and diluted5,252,0395,098,4155,136,6964,986,746
Comprehensive income (loss):
Net income (loss)$453$(60,630)$(13,032)$(63,392)
Other comprehensive (loss) income:
Foreign currency cumulative translation adjustment(325)2,9257,590828
Total comprehensive income (loss)$128$(57,705)$(5,442)$(62,564)
(1) Transactions with related parties are included in the line items above as follows. Refer to Footnote 9, Related Party Transactions.
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Revenues$2,523$2,597$7,412$7,512
Cost of revenues5,6797,36416,88022,964
Convertible redeemable preferred stock dividends(4,971)(4,578)(13,904)(13,062)

(2) Excludes amortization of intangible assets, which is presented as a separate line item.

(3) Stock-based compensation expense (benefit) is included in the line items above as follows:
Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Cost of revenues$54$(281)$615$118
Selling and marketing17(208)52471
Research and development31(193)36792
General and administrative2755601,3571,986
Total stock-based compensation expense (benefit)$377$(122)$2,863$2,267

CONDENSED CONSOLIDATED STATEMENTS OF CONVERTIBLE REDEEMABLE PREFERRED STOCK AND STOCKHOLDERS' EQUITY (DEFICIT)

(In thousands, except share data) · Convertible Redeemable Preferred Stock · Common Stock · AdditionalPaid-InCapital · AccumulatedOtherComprehensiveLoss · AccumulatedDeficit · Treasury Stock, at cost · TotalStockholders'Equity (Deficit)
Shares · Amount · Shares · Amount
Balance as of December 31, 202495,784,903$207,4704,890,575$5$1,714,052$(18,068)$(1,474,268)$(229,984)$(8,263)
Net loss——————(3,993)—(3,993)
Convertible redeemable preferred stock dividends (1)——————(4,439)—(4,439)
Restricted stock units distributed——22,511——————
Amortization of stock-based compensation————284———284
Settlement of restricted stock unit liability————314———314
Foreign currency translation adjustment—————2,639——2,639
Balance as of March 31, 202595,784,903$207,4704,913,086$5$1,714,650$(15,429)$(1,482,700)$(229,984)$(13,458)
Net loss——————(9,492)—(9,492)
Convertible redeemable preferred stock dividends (1)——————(4,494)—(4,494)
Restricted stock units distributed——102,420——————
Payments for taxes related to net share settlement of equity awards——(726)—(3)———(3)
Amortization of stock-based compensation————502———502
Foreign currency translation adjustment—————5,276——5,276
Balance as of June 30, 202595,784,903$207,4705,014,780$5$1,715,149$(10,153)$(1,496,686)$(229,984)$(21,669)
Net income——————453—453
Convertible redeemable preferred stock dividends (1)——————(4,971)—(4,971)
Restricted stock units distributed——1,250——————
Payments for taxes related to net share settlement of equity awards——(366)—(3)———(3)
Amortization of stock-based compensation————258———258
Foreign currency translation adjustment—————(325)——(325)
Balance as of September 30, 202595,784,903$207,4705,015,664$5$1,715,404$(10,478)$(1,501,204)$(229,984)$(26,257)
(In thousands, except share data) · Convertible Redeemable Preferred Stock · Common Stock · AdditionalPaid-InCapital · AccumulatedOtherComprehensiveLoss · AccumulatedDeficit · Treasury Stock, at cost · TotalStockholders'Equity
Shares · Amount · Shares · Amount
Balance as of December 31, 202382,527,609$187,8854,755,141$5$1,696,612$(14,110)$(1,396,420)$(229,984)$56,103
Net loss——————(1,054)—(1,054)
Convertible redeemable preferred stock dividends (1)——————(4,240)—(4,240)
Restricted stock units distributed——7,780——————
Exercise of Common Stock options——33——————
Payments for taxes related to net share settlement of equity awards——(2,684)—(46)———(46)
Amortization of stock-based compensation————681———681
Settlement of restricted stock unit liability————1,895———1,895
Foreign currency translation adjustment—————(1,987)——(1,987)
Other——(39)——————
Balance as of March 31, 202482,527,609$187,8854,760,231$5$1,699,142$(16,097)$(1,401,714)$(229,984)$51,352
Net loss——————(1,708)—(1,708)
Convertible redeemable preferred stock dividends (1)——————(4,244)—(4,244)
Restricted stock units distributed——131,817——————
Payments for taxes related to net share settlement of equity awards——(2,411)—(33)———(33)
Amortization of stock-based compensation————580———580
Foreign currency translation adjustment—————(110)——(110)
Balance as of June 30, 202482,527,609$187,8854,889,637$5$1,699,689$(16,207)$(1,407,666)$(229,984)$45,837
Net loss——————(60,630)—(60,630)
Convertible redeemable preferred stock, net of issuance costs (1)13,257,29419,585——13,017———13,017
Convertible redeemable preferred stock dividends (1)——————(4,578)—(4,578)
Restricted stock units distributed——1,277——————
Payments for taxes related to net share settlement of equity awards——(366)—(2)———(2)
Amortization of stock-based compensation————695———695
Foreign currency translation adjustment—————2,925——2,925
Balance as of September 30, 202495,784,903$207,4704,890,548$5$1,713,399$(13,282)$(1,472,874)$(229,984)$(2,736)

(1) Transactions for these line items were exclusively with related parties. Refer to Footnote 5, Convertible Redeemable Preferred Stock and Stockholders' Equity (Deficit) and Footnote 9, Related Party Transactions.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

Nine Months Ended September 30,
(In thousands)20252024
Operating activities:
Net loss$(13,032)$(63,392)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation17,65016,194
Unrealized foreign currency loss4,788—
Non-cash operating lease expense3,7444,031
Stock-based compensation expense2,8632,267
Amortization expense of finance leases2,7942,691
Amortization of intangible assets1,8972,365
Deferred tax provision (benefit)520(2,182)
Impairment of goodwill—63,000
Impairment of right-of-use and long-lived assets—1,397
Other1,984947
Changes in operating assets and liabilities:
Accounts receivable13,9908,399
Prepaid expenses and other assets5044,722
Accounts payable, accrued expenses and other liabilities(3,214)588
Contract liabilities and customer advances(8,454)(6,172)
Operating lease liabilities(6,545)(6,715)
Net cash provided by operating activities19,48928,140
Investing activities:
Capitalized internal-use software costs(16,757)(18,189)
Purchases of property and equipment(649)(579)
Net cash used in investing activities(17,406)(18,768)
Financing activities:
Principal payments on finance leases(2,978)(2,172)
Principal payments on insurance financing(1,796)—
Contingent consideration payment at initial value(859)(3,704)
Payment of financing and debt issuance costs(559)—
Principal payments of term loan(338)—
Payments of line of credit—(6,000)
Other(6)(266)
Net cash used in financing activities(6,536)(12,142)
Effect of exchange rate changes on cash, cash equivalents and restricted cash86819
Net decrease in cash, cash equivalents and restricted cash(3,585)(2,751)
Cash, cash equivalents and restricted cash at beginning of period33,46822,936
Cash, cash equivalents and restricted cash at end of period$29,883$20,185
As of September 30,
20252024
Cash and cash equivalents$26,705$19,996
Restricted cash3,178189
Total cash, cash equivalents and restricted cash$29,883$20,185
Nine Months Ended September 30,
20252024
Supplemental cash flow disclosure:
Cash paid for interest on debt, net of amounts capitalized (1)$3,938$923
Supplemental disclosures of non-cash investing and financing activities:
Convertible redeemable preferred stock dividends accrued but not yet paid (related parties)$13,904$4,424
Right-of-use assets obtained in exchange for finance lease liabilities6197,861
Settlement of restricted stock unit liability3141,895
Issuance of convertible redeemable preferred stock (related parties) (2)—32,771

(1)For the nine months ended September 30, 2025, cash paid for interest on debt reflects the interest paid on the Company's senior secured financing agreement with Blue Torch Finance LLC. For the nine months ended September 30, 2024 cash paid for interest on debt reflects the interest paid on the Company's prior credit agreement with Bank of America N.A.

(2)The preferred stock issuance was initially recognized at fair value. The Company recorded the initial fair value, net of issuance costs, of $19.6 million within mezzanine equity and the remaining $13.0 million within additional paid-in capital on the Condensed Consolidated Balance Sheet as of September 30, 2024. Refer to Footnote 5, Convertible Redeemable Preferred Stock and Stockholders' Equity (Deficit).

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

  1. Organization

comScore, Inc., together with its consolidated subsidiaries (collectively, "Comscore" or the "Company"), headquartered in Reston, Virginia, is a global information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms.

Potential Recapitalization Transaction with Preferred Stockholders

On September 26, 2025, the Company entered into separate Stock Exchange Agreements (the "Exchange Agreements") with each of Charter Communications Holding Company, LLC ("Charter"), Liberty Broadband Corporation ("Liberty"), and Pine Investor, LLC ("Pine," and together with Charter and Liberty, the "Preferred Stockholders"), pursuant to which, at the closing of the transactions contemplated thereby (the "Closing"), each Preferred Stockholder will exchange the 31,928,301 shares of Series B Convertible Preferred Stock, par value $0.001 per share, of the Company (the "Preferred Stock") currently owned by such Preferred Stockholder for (i)4,223,621 shares of a new series of convertible preferred stock to be designated as Series C Convertible Preferred Stock, par value $0.001 per share ("Series C Preferred Stock"), which will be convertible into shares of common stock, par value $0.001 per share, of the Company ("Common Stock") and (ii)3,286,825 shares of Common Stock (such transactions, collectively, the "Exchange"). The Closing is subject to various closing conditions, including approval by the Company's stockholders. The Company currently intends to hold a special meeting of stockholders in December 2025 to seek approval of the Exchange and related matters and, if approved, to complete the Closing shortly thereafter.

If the Exchange is consummated, the Company will retire the shares of Preferred Stock acquired by the Company pursuant to the Exchange Agreements and will eliminate from its Amended and Restated Certificate of Incorporation all matters set forth in the Certificate of Designations of the Preferred Stock, including the annual dividend rights provided therein. In addition, the Company and the Preferred Stockholders will enter into an amended and restated stockholders agreement that, among other things, will eliminate the Preferred Stockholders' current right to a special dividend of at least $47.0 million.

The Exchange Agreements include certain termination rights for the Company and each of the Preferred Stockholders. In addition, the Exchange Agreements contain customary representations and warranties from the Preferred Stockholders and the Company, and each party has agreed to certain covenants. Each party has also agreed, on behalf of itself and certain related parties, to a release of claims relating to the ownership and transfer of the existing shares of Preferred Stock, subject to certain exceptions. Provided that the Closing occurs, the Company has agreed to make a one-time cash payment of $2.0 million to each of the Preferred Stockholders on June 30, 2028, regardless of whether the Preferred Stockholder continues to own any securities of the Company on such date.

On September 26, 2025, in connection with the execution of the Exchange Agreements, the Company entered into an amendment to its senior secured financing agreement, dated as of December 31, 2024, among the Company as borrower, each subsidiary of the Company from time to time party thereto as a guarantor, each lender from time to time party thereto, and Blue Torch Finance LLC, as administrative agent and collateral agent (the "Credit Agreement") to permit the Exchange and the issuance of Series C Preferred Stock in connection with the Exchange.

  1. Summary of Significant Accounting Policies

Basis of Presentation and Consolidation

The accompanying Condensed Consolidated Financial Statements include the accounts of the Company and its wholly-owned domestic and foreign subsidiaries. All intercompany transactions and balances are eliminated upon consolidation.

Unaudited Interim Financial Information

The interim Condensed Consolidated Financial Statements included in this quarterly report have been prepared by the Company and are unaudited, pursuant to the rules and regulations of the United States Securities and Exchange Commission ("SEC"). Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles in the United States ("GAAP") have been condensed or omitted pursuant to such rules and regulations. However, the Company believes that the disclosures contained in this quarterly report comply with the requirements of Section 13(a) of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), for a quarterly report on Form 10-Q and are adequate to make the information presented not misleading. The interim Condensed Consolidated Financial Statements included herein reflect all adjustments (consisting of normal recurring adjustments) which are, in the opinion of management, necessary for a fair presentation of the financial position, results of operations and cash flows for the interim periods presented. These interim Condensed Consolidated Financial Statements should be read in conjunction with the Consolidated Financial Statements and Notes thereto contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2024 (the "2024 10-K"). The Condensed Consolidated Results of Operations for the three and nine months ended September 30, 2025 are not necessarily indicative of the results to be anticipated for the entire year ending December 31, 2025 or thereafter. All references to September 30, 2025 and 2024 in the Notes to Condensed Consolidated Financial Statements are unaudited.

Use of Estimates and Judgments in the Preparation of the Condensed Consolidated Financial Statements

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the reported amounts of revenue and expense during the reporting periods. Significant estimates and judgments are inherent in the analysis and the measurement of management's standalone selling price, principal versus agent revenue recognition, determination of performance obligations, determination of transaction price, including the determination of variable consideration and allocation of transaction price to performance obligations, deferred tax assets and liabilities, including the identification and quantification of income tax liabilities due to uncertain tax positions, the valuation and recoverability of goodwill, intangible and other long-lived assets, the determination of appropriate discount rates for lease accounting, the probability of exercising either lease renewal or termination clauses, the assessment of potential loss from contingencies, financing-related liabilities and warrants, the initial fair value determination of the Preferred Stock, and the valuation of options, performance-based and market-based stock awards. Management bases its estimates and assumptions on historical experience and on various other factors that are believed to be reasonable under the circumstances.

Due to the inherent uncertainty involved in making estimates, actual results reported in future periods may be affected by changes in those estimates. The Company evaluates its estimates and assumptions on an ongoing basis.

Preferred Stock

In January 2021, the Company entered into separate Securities Purchase Agreements with each of Charter, Qurate Retail, Inc. (together with its affiliate Qurate SCOR, LLC, "Qurate") and Pine (the "Securities Purchase Agreements") for the issuance and sale of shares of Preferred Stock as described in Footnote 5, Convertible Redeemable Preferred Stock and Stockholders' Equity (Deficit). The issuance of the Preferred Stock pursuant to the Securities Purchase Agreements (the "Transactions") and related matters were approved by the Company's stockholders on March 9, 2021 and completed on March 10, 2021.

On May 16, 2023, Qurate sold 27,509,203 shares of Preferred Stock to Liberty in a privately negotiated transaction.

On July 24, 2024, the Company issued 13,257,294 additional shares of Preferred Stock to the existing holders of Preferred Stock in exchange for cancellation of the Company's obligation to pay accrued dividends totaling $32.8 million to such holders for annual dividend periods ended in 2023 and 2024. The additional shares of Preferred Stock have the same terms and conditions as the Preferred Stock previously issued by the Company. In connection with the issuance of the additional shares of Preferred Stock, the Company and the holders of the Preferred Stock also entered into an amendment to the Stockholders Agreement between the parties. Among other things, the amendment reduced the $100.0 million special dividend threshold set forth in the Stockholders Agreement by an amount equal to the liquidation preference of the additional Preferred Stock ($32.8 million). After further reducing the threshold by annual dividends paid in prior years, the current special dividend threshold is $47.0 million.

The Preferred Stock is contingently redeemable upon certain deemed liquidation events, such as a change in control. Because a deemed liquidation event could constitute a redemption event outside of the Company's control, all shares of Preferred Stock have been presented outside of permanent equity in mezzanine equity on the Condensed Consolidated Balance Sheets. The instrument was initially recognized at fair value net of issuance costs. The Company reassesses whether the Preferred Stock is currently redeemable, or probable to become redeemable in the future, as of each reporting date. If the instrument meets either of these criteria, the Company will accrete the carrying value to the redemption value. The Preferred Stock has not been adjusted to its redemption amount as of September 30, 2025 because a deemed liquidation event is not considered probable as of such date.

The Preferred Stock includes a change of control put option which allows the holders of the Preferred Stock to require the Company to repurchase such holders' shares in cash in an amount equal to the initial purchase price plus accrued dividends. The change of control put option was determined to be a derivative liability. As of September 30, 2025, the probability of a change of control was determined to be remote and the fair value of the change of control derivative was determined to be negligible.

All financial instruments that are classified as mezzanine equity are evaluated for embedded derivative features by evaluating each feature against the nature of the host instrument (for example, more equity-like or debt-like). Features identified as embedded derivatives that are material are recognized separately as a derivative asset or liability in the financial statements. No embedded features were identified requiring bifurcation, other than the change of control redemption feature.

Debt Issuance Costs

Debt issuance costs include expenditures necessary to obtain debt financing and are amortized on a straight-line basis, which approximates the effective interest method over the term of the underlying debt instrument. Debt issuance costs, except for costs associated with the Revolving Facility (as defined below), are presented as a direct deduction from the related debt liability in the Condensed Consolidated Balance Sheets. Debt issuance costs for the Revolving Facility are included in other non-current assets in the Condensed Consolidated Balance Sheets. The Term Loan (as defined below) and Revolving Facility issuance costs are amortized to interest expense, net in the Condensed Consolidated Statements of Operations and Comprehensive Income (Loss).

Goodwill

The Company tests goodwill for impairment annually during the fourth quarter as of October 1, or more frequently when events or changes in circumstances indicate that fair value is below carrying value.

The Company has a single reporting unit. Accordingly, the impairment assessment for goodwill is performed at the enterprise level. Goodwill is reviewed for possible impairment between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of the reporting unit below its carrying value. The Company has the option to first perform qualitative testing to determine whether it is more likely than not that the fair value of the reporting unit is less than its carrying value. The qualitative evaluation is an assessment of factors, including operating results and cost factors, as well as industry, market and macroeconomic conditions, to determine whether it is more likely than not that the fair value of the reporting unit is less than the respective carrying amount, including goodwill. If the Company chooses not to complete a qualitative assessment or if the initial assessment indicates that it is more likely than not that the carrying value of the reporting unit exceeds its estimated fair value, additional quantitative testing is required.

The fair value of the reporting unit is determined utilizing a discounted cash flow model, and a market value approach is utilized to supplement the discounted cash flow model. The estimated fair value of a reporting unit is determined based on assumptions regarding estimated future cash flows, discount rates, long-term growth rates and market values. Additionally, the Company considers income tax effects from any tax-deductible goodwill on the carrying amount of the reporting unit when measuring any goodwill impairment charge.

The Company monitors for events and circumstances that could negatively impact the key assumptions in determining fair value, including long-term revenue growth projections, profitability, discount rates, volatility in the Company's market capitalization, and general industry, market and macroeconomic conditions.

In the third quarter of 2024, the Company concluded that it was more likely than not that the estimated fair value of its reporting unit was less than its carrying value. In its assessment, the Company considered changes in the Company's stock price, market and equity capitalization, operating results and projections. The Company performed a quantitative goodwill impairment test using a discounted cash flow model, supported by a market approach. The Company's reporting unit did not pass the goodwill impairment test, and as a result, the Company recorded a $63.0 million non-cash impairment charge during the three and nine months ended September 30, 2024.

For further information refer to Footnote 4, Goodwill.

Recoverability of Other Long-Lived Assets

The Company's other long-lived assets consist primarily of property and equipment and right-of-use ("ROU") assets. The Company evaluates its ROU and long-lived assets for impairment whenever events or changes in circumstances indicate the carrying value of such assets may not be recoverable.

In the third quarter of 2024, the Company performed an analysis related to the execution of a sublease for an office space for which expected cash receipts were less than the disbursements for the primary lease. The Company recorded a $1.4 million non-cash impairment charge related to the ROU asset and associated leasehold improvements for the three and nine months ended September 30, 2024. The fair value of the ROU asset was estimated using an income approach and a discount rate of 9.3%.

Loss Per Share

The Company uses the two-class method to calculate net loss per share. The two-class method is an earnings allocation formula that treats a participating security as having rights to earnings that otherwise would have been available to common stockholders. Under the two-class method, earnings for the period are allocated between common stockholders and participating security holders based on their respective rights to receive dividends as if all undistributed book earnings for the period were distributed.

Basic loss per share is computed by dividing total net loss available to common stockholders by the weighted-average number of common shares outstanding for the period. This includes the effect of vested and deferred stock units granted to members of the Company's Board of Directors ("Board") and certain employees. These awards are expected to be settled in shares of Common Stock and generally distributed upon the earlier of the individual's separation from service or a change of control. Diluted loss per share includes the effect of potential common shares, such as the Company's Preferred Stock, stock options, restricted stock units, contingent consideration liability and warrants, to the extent the effect is dilutive. In periods with a net loss available to common stockholders, the anti-dilutive effect of these potential common shares is excluded and diluted net loss per share is equal to basic net loss per share.

The following is a summary of the Common Stock equivalents for the securities outstanding during the respective periods that have been excluded from the computation of diluted net loss per common share, as their effect would be anti-dilutive:

Three Months Ended September 30,Nine Months Ended September 30,
2025202420252024
Preferred stock (1)5,151,2024,805,3014,970,5164,661,642
Stock options and restricted stock units246,043280,598290,450301,595
Contingent consideration (2)—175,552—175,552
Warrants———177,254
Total5,397,2455,261,4515,260,9665,316,043

(1) Includes the effect of potential Common Stock that would be issued to settle unpaid dividends accrued to holders of the Preferred Stock if they elected to convert their shares at the beginning of the period (or at the time of issuance, if later).

(2) A contingent consideration liability was recognized as part of the Company's acquisition of Shareablee, Inc. ("Shareablee") in December 2021. The liability payments could have been settled in any combination of cash or shares of Common Stock based on the volume-weighted average trading price of the Common Stock for theten trading days prior to the date of each payment. In the first quarter of 2025, the Company settled the third and final installment of $1.2 million in cash and there is no further contingent consideration liability outstanding. The Company calculated a potential anti-dilutive share count for the three and nine months ended September 30, 2024 based on the remaining expected payments totaling $1.2 million and the $6.79 per share closing price of the Company's Common Stock on the Nasdaq Global Select Market on September 30, 2024.

Income Taxes

The Company's net operating loss carryforwards are subject to an annual limitation under Section 382 of the Internal Revenue Code. The Company completed a Section 382 study in 2023 and concluded that an ownership change occurred in May 2021 as a result of its Preferred Stock transactions. Therefore, all of the Company's U.S. net operating loss carryforwards are subject to annual limitations under Section 382. The Company's deferred tax asset related to its U.S. federal and state net operating loss carryforwards has been revalued to reflect the amount of carryforwards that are utilizable under the Section 382 limitations.

On July 4, 2025, the One Big Beautiful Bill (the "OBBB") Act was signed into law in the United States. The OBBB Act includes significant provisions, such as the permanent extension and modification of certain provisions of the U.S. Tax Cuts and Jobs Act of 2017, modifications to the international tax framework and the restoration of favorable tax treatment for certain business provisions. The legislation has multiple effective dates, with certain provisions beginning in 2025 and others beginning at various dates through 2027. The Company does not expect the OBBB Act to materially impact the Company's income tax position in 2025.

Accounting Guidance Issued But Not Adopted at September 30, 2025

In September 2025, the FASB issued ASU 2025-06, Intangibles – Goodwill and Other – Internal-Use Software (Subtopic 350-40): Targeted Improvements to the Accounting for Internal-Use Software. This guidance modernizes accounting for software costs by removing rigid developmental stages and by aligning the accounting treatment with how software is developed today. The ASU allows eligible software development costs to begin being capitalized when management has authorized and committed to funding the software project, it is probable that the project will be completed and the software will be used to perform the function intended. The effective date for the standard is for fiscal years beginning after December 15, 2027, and interim periods within those fiscal years. Early adoption is permitted. The amendments in this ASU should be applied either prospectively, retrospectively, or utilizing a modified transition approach. The Company is currently evaluating the impact that this standard will have on its Consolidated Financial Statements and related disclosures.

In July 2025, the FASB issued ASU 2025-05, Financial Instruments - Credit Losses (Topic 326): Measurement of Credit Losses for Accounts Receivable and Contract Assets. The ASU allows companies to apply a practical expedient when estimating credit losses on current accounts receivable and contract assets. The update is effective for fiscal years beginning after December 15, 2025, with early adoption permitted. The Company does not expect this standard to have a material impact on the Company's Consolidated Financial Statements and related disclosures.

In November 2024, the FASB issued ASU 2024-03, Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses. The ASU requires additional disclosure of the nature of certain expenses in the notes to the financial statements. The update is effective for fiscal years beginning after December 15, 2026, and interim periods within fiscal years beginning after December 15, 2027. Early adoption is permitted. The ASU is required to be applied prospectively with the option for retrospective application. The Company is currently evaluating the impact that this standard will have on its Consolidated Financial Statements and related disclosures.

In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, to improve the transparency of income tax disclosures by requiring consistent categories and greater disaggregation of information in the rate reconciliation and income taxes paid disaggregated by jurisdiction. The amendment is effective for annual periods beginning after December 15, 2024 and will be applied on a prospective basis with the option to apply the standard retrospectively. The Company will adopt this ASU for the period ending December 31, 2025 and is currently evaluating the disclosure impact of ASU 2023-09. The ASU will not have an impact on the Company's financial condition or results of operations.

  1. Revenue Recognition

The Company hasone reportable segment in accordance with ASC 280, Segment Reporting; as such, the disaggregation of revenue below reconciles directly to its unique reportable segment. The following table presents the Company's revenue disaggregated by solution group.

(In thousands)Three Months Ended September 30,Nine Months Ended September 30,
By solution group:2025202420252024
Content & Ad Measurement
Syndicated Audience$63,220$65,042$190,677$193,831
Cross-Platform12,29910,23234,76126,252
Total Content & Ad Measurement75,51975,274225,438220,083
Research & Insight Solutions13,38713,20538,56641,028
Total$88,906$88,479$264,004$261,111

The following table presents the Company's revenue disaggregated by geographical market and timing of transfer of products and services. The Company attributes revenue to geographical markets based on the location of the customer.

(In thousands)Three Months Ended September 30,Nine Months Ended September 30,
By geographical market:2025202420252024
United States$78,791$78,846$234,345$233,058
Europe5,9885,45617,38415,630
Latin America1,8131,7585,3525,203
Canada1,2531,3683,8234,221
Other1,0611,0513,1002,999
Total$88,906$88,479$264,004$261,111
By timing of revenue recognition:
Products and services transferred over time$75,278$77,741$223,840$227,416
Products and services transferred at a point in time13,62810,73840,16433,695
Total$88,906$88,479$264,004$261,111

Contract Balances

The following table provides information about receivables, contract assets, contract liabilities and customer advances from contracts with customers:

As ofAs of
(In thousands)September 30, 2025December 31, 2024
Accounts receivable, net$50,592$64,266
Current and non-current contract assets2,3693,788
Current contract liabilities39,87945,464
Current customer advances7,3569,566
Non-current contract liabilities13688

Significant changes in the current contract liabilities balance are as follows:

Nine Months Ended September 30,
(In thousands)20252024
Revenue recognized that was included in the opening contract liabilities balance$(41,327)$(46,807)
Cash received or amounts billed in advance and not recognized as revenue32,30939,728

Remaining Performance Obligations

As of September 30, 2025, approximately $175 million of revenue is expected to be recognized from remaining performance obligations that are unsatisfied (or partially unsatisfied) for non-cancelable contracts with an original expected duration of longer than one year. The Company expects to recognize revenue on approximately 19% of these remaining performance obligations during the remainder of 2025, approximately 52% in 2026, and approximately 19% in 2027, with the remainder recognized thereafter.

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