LiveWire Group, Inc.

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

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LIVEWIRE GROUP, INC.

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Joint Letter from our Chairman and Chief Executive Officer

April 9, 2026

Dear Fellow Stockholders,

2025 marked an important year of progress for LiveWire as we continued to strengthen our leadership position while we also deliberately expanded our reach and sharpened our product strategy in a dynamic global EV market.

Internationally, we took meaningful steps to broaden our footprint, we entered new European markets and advanced a more scalable go-to-market approach. These actions reflect our commitment to building a durable global presence while positioning LiveWire to capture long-term growth as electric motorcycle adoption continues to evolve globally.

At the same time, we expanded and refined our product portfolio to reach new riders and broaden demand. The global introduction of the S2 Alpinista, continued momentum in STACYC, and strong customer response to our next-generation S4 Honcho platform reinforced our strategy of introducing accessible, compelling products across multiple segments.

Throughout the year, we maintained and strengthened our leadership position in the U.S. electric motorcycle market, delivered record-setting quarters, increased market share, and ended 2025 as the number one position in U.S. on-road electric motorcycle retail sales 1. This performance reflects disciplined execution, focused investment, and the dedication of our team and dealer partners.

As we move forward, we remain focused on building on this momentum — bringing new products in new segments of the market, expanding internationally, and enhancing profitability — while continuing to be a leader in the electric motorsports category. We believe these priorities position LiveWire to create long-term value for our stockholders.

Thank you for your continued support.

Sincerely,

Notice of Annual Meeting of

Stockholders to be held on May 21, 2026

April 9, 2026

Dear Stockholder:

You are cordially invited to attend the 2026 Annual Meeting of Stockholders (the “Annual Meeting”) of LiveWire Group, Inc., a Delaware corporation (“we,” “us,” “LiveWire,” or the “Company”). The Annual Meeting will be held in a virtual meeting format on Thursday, May 21, 2026, at 4:30 p.m. (Central Time) for the following purposes:

In addition, we will conduct any other business properly brought before the Annual Meeting.

These items of business are more fully described in the proxy statement accompanying this Notice of Annual Meeting of Stockholders.

The record date for the Annual Meeting is March 23, 2026 (the “Record Date”). Only stockholders of record at the close of business on the Record Date may vote at the Annual Meeting or any adjournment thereof.

The Annual Meeting will be held in a virtual meeting format only, via the internet. Stockholders will be able to attend, vote, and submit questions via the internet. If you plan to participate in the Annual Meeting, please see the Questions and Answers section below for further information.

By Order of the Board of Directors

Allen Gerrard

General Counsel & Board Secretary

Milwaukee, Wisconsin

YOUR VOTE IS IMPORTANT! ALL STOCKHOLDERS ARE CORDIALLY INVITED TO VIRTUALLY ATTEND THE ANNUAL MEETING.

Whether or not you expect to attend the Annual Meeting, please complete, date, sign, and return the proxy card, or vote over the internet or telephone as instructed in these materials, as promptly as possible in order to ensure your representation at the Annual Meeting. Even if you have voted by proxy, you may still attend the Annual Meeting. Voting your shares promptly will ensure the presence of a quorum at the Annual Meeting and will save us the expense of further solicitation.

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