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National Vision Holdings, Inc.

For the period ended Jun 18, 2025. Filed Apr 29, 2025.

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What shareholders are asked to vote on at a company's meeting. It is where to find what directors and top executives are paid, and who owns the most shares.

Jun 18, 2025 · Filed Apr 29, 2025

EYE$17.90+0.3%Stored close · as of Nov 6, 2026
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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of

the Securities Exchange Act of 1934

(Amendment No. )

Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐

Check the appropriate box:

☐Preliminary Proxy Statement
☐Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
☒Definitive Proxy Statement
☐Definitive Additional Materials
☐Soliciting Material under §240.14a-12

NATIONAL VISION HOLDINGS, INC.

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check all boxes that apply):

☒No fee required.
☐Fee paid previously with preliminary materials.
☐Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11

National Vision Holdings, Inc.

2025 Proxy Statement and

Notice of Annual Meeting of Stockholders

Wednesday, June 18, 2025

1:00 p.m. Eastern Time

LETTER TO STOCKHOLDERS

Dear Fellow Stockholders:

Year in Review

2024 was a pivotal year for National Vision as we undertook aggressive actions to accelerate our transformation, including bringing in new leaders and implementing strategic initiatives that delivered a strong finish to the year. We ended the year with our eighth consecutive quarter of positive adjusted comparable store sales as enhanced selling methods and targeted pricing actions supported increases in average ticket and customer engagement. Over the past two years, we have made great strides in improving our operational foundation.

•We enhanced exam capacity through more flexible schedules that improved both recruitment and retention.
•We developed and expanded remote optometry, whereby Optometrists from home perform exams on patients in our stores (now enabled in 730+ locations).
•We launched a Hybrid Remote pilot to optimize doctor availability.
•We invested in new technology, including a new Finance ERP and an Adobe CRM platform set to launch in 2025.
•We completed a store fleet review to drive profitability and long-term growth.

We are excited about the opportunities ahead and we are confident in our path forward. As we move into 2025, we are focused on executing and delivering on our transformation strategy, which we believe will position us to expand our customer base, enhance profitability, and create long-term value for shareholders.

CEO Succession Plan

We are excited to share our recent news that our Board of Directors has approved a succession plan, under which, effective August 1, 2025, Alex Wilkes will succeed Reade Fahs as the Company’s next Chief Executive Officer and will be appointed to the Company’s Board of Directors. In addition, Reade Fahs will assume the role of Executive Chairman, with Randy Peeler assuming the role of Lead Independent Director.

Mr. Wilkes was appointed President of National Vision in August 2024, and the fresh approaches and strong execution that he and the new leadership team have brought in this time demonstrate the value they will bring for years to come. As Executive Chairman, Reade will work closely with Alex to ensure a smooth and orderly transition and will remain active in the Company and with the executive management team.

This announcement represents the culmination of the Board’s long-term leadership succession strategy, and we have the utmost confidence that Mr. Wilkes’ proven track record, strategic mindset and passion for our mission make him the ideal leader for this next phase of growth.

Our 2025 Annual Meeting

We are pleased to invite you to attend the National Vision Holdings, Inc. 2025 Annual Meeting of Stockholders on Wednesday, June 18, 2025, at 1:00 p.m. Eastern Time. Detailed information concerning the Annual Meeting is set forth in this proxy statement.

Whether you own a few shares or many, and whether or not you plan to attend the Annual Meeting, your vote is important to us, and it is important that your shares be represented and voted during the meeting. We encourage you to review the proxy materials and submit your vote today.

2025 Proxy Statementi

LETTER TO STOCKHOLDERS

On behalf of the Board of Directors and everyone at National Vision, we are grateful for your continued support. Thank you for being a stockholder of National Vision Holdings, Inc.

Sincerely,

D. Randolph PeelerChairman of the Board of DirectorsL. Reade Fahs Chief Executive Officer

April 29, 2025

ii2025 Proxy Statement

Notice of Annual Meeting of Stockholders

Date & TimeWednesday, June 18, 2025, at 1:00 p.m. Eastern Time
PlaceThe Westin Atlanta Gwinnett6450 Sugarloaf Parkway Duluth, Georgia 30097
Items of Business1.Election of the ten director nominees listed in this proxy statement.
2.Advisory vote to approve the compensation of our named executive officers (“Say-on-Pay”).
3.Ratification of the appointment of Deloitte & Touche LLP as our independent registered public accounting firm for 2025.
4.To consider such other business as may properly come before the Annual Meeting and any adjournments or postponements thereof.
Record DateStockholders of record of our common stock at the close of business on April 14, 2025, may vote at the Annual Meeting.
How to VoteYou may vote your shares prior to June 18, 2025, on the Internet, by telephone or by completing, signing and promptly returning a proxy card, or you may vote in person at the Annual Meeting.

By Order of the Board of Directors,

Jared Brandman

Chief Legal & Strategy Officer, Corporate Secretary

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of Stockholders to be held on Wednesday, June 18, 2025: This Proxy Statement and our Annual Report on Form 10-K for the fiscal year ended December 28, 2024, are available free of charge at www.proxyvote.com. We made this proxy statement available to stockholders beginning on April 29, 2025.

2025 Proxy Statementiii

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The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.