Skip to main content

NU SKIN ENTERPRISES, INC.

For the period ended May 29, 2025. Filed Apr 4, 2025.

View on SEC.gov

About this filing

What shareholders are asked to vote on at a company's meeting. It is where to find what directors and top executives are paid, and who owns the most shares.

May 29, 2025 · Filed Apr 4, 2025

NUS$4.10-9.5%Stored close · as of Nov 6, 2026
See the whole filing, with its images and exhibits

Cover page

Show cover page

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of

the Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant ☑
Filed by a Party other than the Registrant ☐
Check the appropriate box:
☐Preliminary Proxy Statement
☐Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
☑Definitive Proxy Statement
☐Definitive Additional Materials
☐Soliciting Material Pursuant to §240.14a-12
NU SKIN ENTERPRISES, INC.
(Name of Registrant as Specified In Its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
Payment of Filing Fee (Check all boxes that apply):
☑No fee required
☐Fee paid previously with preliminary materials
☐Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a6(i)(1) and 0-11

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS OF NU SKIN ENTERPRISES, INC.

NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders (the “Annual Meeting”) of Nu Skin Enterprises, Inc., a Delaware corporation, will be held at 11:00 a.m., Mountain Daylight Time, on May 29, 2025, at our corporate offices, 75 West Center Street, Provo, Utah 84601.

At the Annual Meeting, you will be asked to consider and vote on the following matters, which are more fully described in the proxy statement:

1.To elect the nine directors named in the attached proxy statement;
2.To hold an advisory vote to approve our executive compensation;
3.To approve our Amended and Restated 2024 Omnibus Incentive Plan;
4.To ratify the selection of PricewaterhouseCoopers LLP as our independent registered public accounting firm for 2025; and
5.To transact such other business as may properly come before the Annual Meeting.

The Board of Directors has fixed the close of business on April 1, 2025 as the record date for determining the stockholders entitled to receive notice of and to vote at the Annual Meeting or any adjournment or postponement thereof.

You are cordially invited to attend the Annual Meeting in person. However, to ensure your representation at the Annual Meeting, please mark, sign, date and return the accompanying proxy card as promptly as possible in the enclosed postage-paid envelope, or use the internet or telephone methods that are described on the proxy card. If you attend the Annual Meeting, you may, if you wish, withdraw your proxy and vote at the meeting.

Important Notice Regarding the Availability of Proxy Materials for the Stockholder Meeting to be Held on May 29, 2025: The proxy statement and annual report to stockholders are available atmaterials.proxyvote.com/67018T.

By Order of the Board of Directors,

STEVEN J. LUND

Chairman of the Board

Provo, Utah April 4, 2025

PROXY SUMMARY

The following summary provides quick information for purposes of Nu Skin’s 2025 Annual Meeting. It does not contain all of the information provided elsewhere in the proxy statement; therefore, you should read the entire proxy statement carefully before voting. This proxy statement and form of proxy are first being sent or given to our stockholders on or about April 16, 2025.

annual meeting information

Date:May 29, 2025
Time:11:00 a.m., Mountain Daylight Time
Location:Nu Skin Corporate Offices, 75 West Center Street, Provo, Utah 84601
Record date:April 1, 2025

proposals

ProposalBoard RecommendationMore Information
1.Election of the nine directors named in this proxy statementFor each director nomineePage 3
2.Approval of our executive compensation*ForPage 55
3.Approval of our Amended and Restated 2024 Omnibus Incentive PlanForPage 57
4.Ratification of the selection of PricewaterhouseCoopers LLP as our independent registered public accounting firm for 2025*ForPage 69
  • Advisory vote

Corporate Governance and Compensation Highlights

See pages 8 and 24, respectively.

Board Composition

Skills and Experience
Other public company board/exec. experience · • · • · • · • · • · •
Corporate finance/transactions · • · • · • · • · •
International experience/global operations · • · • · • · • · • · • · •
Risk management · • · • · •
Sales/marketing · • · • · • · • · •
Online or digital marketing · • · • · •
Strategic planning · • · • · • · • · • · • · • · •
Current Nu Skin Committee Service (C = Chair)
Audit Committee · • · • · C · •
Compensation and Human Capital Committee · C · • · • · •
Nominating and Corp. Governance Committee · • · C · • · • · •
Demographics
Race/Ethnicity – 22% diverse
Asian · •
Black or African American · •
White/Caucasian · • · • · • · • · • · • · •
Gender – 33% diverse
Female · • · • · •
Male · • · • · • · • · • · •
Age647071516780457373
Other Characteristics
Independence•••••••
Tenure (years)4282946179101
Solicitation of Proxies1
Voting Provisions1
Proposal 1: Election of Directors3
Corporate Governance8
Corporate Governance Highlights8
Director Independence9
Board Leadership Structure9
Risk Oversight10
Cybersecurity and Privacy11
Human Capital Management11
Sustainability12
Board of Directors Meetings13
Board Committees13
Board and Committee Evaluations15
Our Director Nomination Process15
Communications with Directors16
Additional Corporate Governance Information16
Director Compensation18
Executive Compensation: Compensation Discussion and Analysis20
Executive Summary20
Compensation Overview25
Components of Compensation25
Process for Determining Compensation34
Other Compensation-Related Governance36
Compensation and Human Capital Committee Report38
Executive Compensation Tables and Accompanying Narrative39
Other Compensation Information49
Equity Compensation Plan Information49
CEO Pay Ratio Information49
Pay Versus Performance51
Proposal 2: Advisory Vote To Approve Our Executive Compensation55
Proposal 3: Approval of Amended and Restated 2024 Omnibus Incentive Plan57
Proposal 4: Ratification of Selection of Independent Registered Public Accounting Firm69
Fees to Independent Registered Public Accountants69
Audit and Non-Audit Services Pre-Approval Policy70
Audit Committee Report71
Certain Relationships and Related-Person Transactions72
Stock Ownership Information73
Stockholder Proposals for 2026 Annual Meeting75
Householding75
Cautionary Statement Regarding Forward-Looking Statements76
Other Matters76
Appendix A: Amended and Restated 2024 Omnibus Incentive PlanA-1
Form of Proxy Card

PROXY STATEMENT

ContentsView on SEC.gov

The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.