Lulu's Fashion Lounge Holdings, Inc.

Securities Trading Plans of Directors and Executive Officers

During the thirteen weeks ended September 28, 2025, none of the Company’sdirectors orofficers adopted, modified, orterminated a “Rule 10b5-1 trading arrangement” or a “non-Rule 10b5-1 trading arrangement,” as such terms are defined under Item 408 of Regulation S-K.

Streamlining of Company’s Merchandising Team

On November 6, 2025, the Board of Directors approved a plan to streamline the Company’s merchandising and buying function, including a reduction in force of those teams, to better align with the Company’s strategic and financial needs. In conjunction with this reduction in force, Ms. Laura Holt, who held the role of Chief Merchandising Officer, elected to resign from the Company, effective November 7, 2025. Subject to an execution of a release of claims by Ms. Holt, the Company will treat her departure as a resignation for good reason and pay Ms. Holt severance benefits equivalent to those set forth in Section 3.4 of her employment agreement entered into on December 21, 2023 (the “Employment Agreement”), which was filed as Exhibit 10.37 to the Company’s Annual Report on Form 10-K filed on March 6, 2024. Pursuant to the terms of the Employment Agreement and the Omnibus Plan, 100% of Ms. Holt’s unvested RSUs and PSUs were forfeited on the effective date of her resignation.