Vital Farms, Inc.
For the period ended Jun 29, 2025. Filed Aug 7, 2025.
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Jun 29, 2025 · Filed Aug 7, 2025
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Other Information
Item 5. Other Information
Director and Officer Trading Arrangements
During the 13-week period ended June 29, 2025, certain of our directors or officers (as defined in Rule 16a-1(f) under the Exchange Act) adopted or terminated a “Rule 10b5-1 trading arrangement” or “non-Rule 10b5-1 trading arrangement,” as each term is defined in Item 408(a) of Regulation S-K, as set forth in the table below:
| Type of Trading Arrangement | |||||
|---|---|---|---|---|---|
| Name and Position · Action · Adoption/ Termination Date · Rule 10b5-1* · Non-Rule 10b5-1** · Total Shares of Common Stock to be Sold · Total Shares of Common Stock to be Purchased · ExpirationDate | |||||
| Matthew O’Hayer, Executive Chairperson and Director | Adoption | May 12, 2025 | X | 1,020,000 | May 12, 2027 |
| Russell Diez-Canseco,President and Chief Executive Officer | Adoption | May 12, 2025 | X | 200,403 | August 11, 2026 |
| Thilo Wrede,Chief Financial Officer | Adoption | May 15, 2025 | X | 3,393 | April 1, 2026 |
| Kathryn McKeon,Chief Marketing Officer and General Manager, Butter | Adoption | May 16, 2025 | X | 3,347 | February 15, 2027 |
| Peter Pappas,Chief Sales Officer and President, Eggs | Adoption | May 27, 2025 | X | 31,310(1) | May 29, 2026 |
- Contract, instructions, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act.
** “Non-Rule 10b5-1 trading arrangement” as defined in Item 408(c) of Regulation S-K under the Exchange Act.
(1) Includes up to 13,663 shares subject to restricted stock units (“RSUs”) previously granted to Mr. Pappas that will vest and be released to Mr. Pappas on or prior to May 29, 2026. The actual number of shares underlying such RSUs that will be released to Mr. Pappas and sold under the Rule 10b5-1 trading arrangement will be net of the number of shares withheld to satisfy tax withholding obligations arising from the vesting of such shares and is not determinable at this time.
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