VIAD CORP

Forward-Looking Statements

This Annual Report on Form 10-K (“2023 Form 10-K”) contains a number of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may appear throughout this 2023 Form 10-K, including the following sections: “Business” (Part I, Item 1), “Risk Factors” (Part I, Item 1A), “Management’s Discussion and Analysis of Financial Condition and Results of Operations” (Part II, Item 7), and “Quantitative and Qualitative Disclosures About Market Risk” (Part II, Item 7A). Words, and variations of words, such as “aim,” “anticipate,” “believe,” “could,” “deliver,” “estimate,” “expect,” “intend,” “may,” “might,” “outlook,” “plan,” “potential,” “seek,” “target,” “will,” and similar expressions are intended to identify our forward-looking statements. Similarly, statements that describe our business strategy, outlook, objectives, plans, initiatives, intentions, or goals also are forward-looking statements. These forward-looking statements are not historical facts and are subject to a host of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those in the forward-looking statements.

Important factors that could cause actual results to differ materially from those described in our forward-looking statements include, but are not limited to, the following:

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general economic uncertainty in key global markets and a worsening of global economic conditions;

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travel industry disruptions;

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the impact of our overall level of indebtedness, as well as our financial covenants, on our operational and financial flexibility;

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seasonality of our businesses;

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unanticipated delays and cost overruns of our capital projects, and our ability to achieve established financial and strategic goals for such projects;

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the importance of key members of our account teams to our business relationships;

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our ability to manage our business and continue our growth if we lose any of our key personnel;

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the competitive nature of the industries in which we operate;

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our dependence on large exhibition event clients;

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adverse effects of show rotation on our periodic results and operating margins;

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transportation disruptions and increases in transportation costs;

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natural disasters, weather conditions, accidents, and other catastrophic events;

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our exposure to labor cost increases and work stoppages related to unionized employees;

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our multi-employer pension plan funding obligations;

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our ability to successfully integrate and achieve established financial and strategic goals from acquisitions;

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our exposure to cybersecurity attacks and threats;

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our exposure to currency exchange rate fluctuations;

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liabilities relating to prior and discontinued operations;

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sufficiency and cost of insurance coverage; and

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compliance with laws governing the storage, collection, handling, and transfer of personal data and our exposure to legal claims and fines for data breaches or improper handling of such data.

For a more complete discussion of the risks and uncertainties that may affect our business or financial results, refer to “Risk Factors” (Part I, Item 1A of this 2023 Form 10-K). The forward-looking statements in this 2023 Form 10-K are made as of the date hereof. We disclaim and do not undertake any obligation to update or revise any forward-looking statement in this 2023 Form 10-K except as required by applicable law or regulation.