ALLSTATE CORP
For the period ended Dec 31, 2025. Filed Feb 20, 2026.
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FY2025 · Filed Feb 20, 2026
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Strategy and Segment Information
Our Shared Purpose, Strategy and Segment Information
Established Our Shared Purpose in 2007 to articulate Allstate’s purpose and obligations to key stakeholders: customers, shareholders, employees and communities. The strategy to achieve those objectives is linked to operational execution by articulating values, operating standards and behaviors.
| Our Shared Purpose | ||
|---|---|---|
| As the Good Hands... | ||
| We empower customers with protection to help them achieve their hopes and dreams | We provide affordable, simple and connected protection solutions | We create economic value for our shareholders, opportunity for our team and improve communities |
| Our Values•Integrity is non-negotiable•Inclusive Diversity leverages differences•Collective Success prioritizes enterprise outcomes | Our Operating Standards•Focus on Customers by exceeding service expectations at low costs•Be the Best at serving customers, developing talent and running our businesses•Be Bold with original ideas using speed and conviction•Earn Attractive Returns by providing customer value and accepting risk | Our Behaviors•Collaborate to implement comprehensive solutions•Challenge Ideas to evaluate multiple alternatives•Provide Clarity for expected outcomes, authority and accountability•Give Feedback that is candid and actionable |
The Allstate Corporation 3
Our strategy has two components: increase personal property-liability market share and expand protection offerings by leveraging the Allstate brand, customer base and capabilities.Allstate Protection’s strategy is to be a low cost digital provider that offers Affordable, Simple and Connected products. Allstate Protection will increase personal lines market share through Transformative Growth. Transformative Growth is about creating a business model, capabilities and culture that continually transform to better serve customers. This is achieved through our multi-channel distribution strategy, which leverages our exclusive agency, independent agency and direct channels to deliver affordable, simple and connected protection. Transformative Growth enhanced our direct sales capabilities and successfully repositioned distribution, driving new business growth in all channels. The ultimate objective is to enhance customer value and grow all businesses by:•Improving customer value by providing low cost affordable, simple and connected protection solutions•Expanding customer access to Allstate and National General products and services through a wide variety of distribution channels•Increasing sophistication and investment in customer acquisition•Deploying new technology ecosystems that are more flexible and enable a digital customer experience•Driving organizational transformation
Protection Services’ strategy is to better serve and connect to customers by innovating new products and services, expand distribution and provide affordable, simple and connected protection solutions.
| Protection Plans | Expand distribution and product breadth of consumer protection plans through new and existing retailers and mobile operators across North America, Europe and Asia. |
| Roadside | Modernize the roadside assistance business through technology and enhanced digital capabilities to deliver a superior customer experience. |
| Dealer Services | Expand distribution of Allstate branded protection and insurance products through auto dealerships, business partnerships and direct to consumer. |
| Identity Protection | Create a leading position in the identity protection and restoration market, offering full-service identity protection and expand partnership and direct to consumer distribution channels. |
| Arity | Provide industry-leading telematics and mobility insights to insurance companies, retailers, mapping and traffic companies, public sector and consumer mobile apps. |
4 www.allstate.com
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