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ALLSTATE CORP

For the period ended Dec 31, 2024. Filed Feb 24, 2025.

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About this filing

A company's yearly report to the SEC, with audited financial statements. It is the fullest account a company gives of its business, its finances and the risks it sees.

FY2024 · Filed Feb 24, 2025

ALL$254.81-4.5%Stored close · as of Nov 6, 2026

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Contents

Strategy and Segment Information

Our Shared Purpose, Strategy and Segment Information

Established Our Shared Purpose in 2007 to articulate Allstate’s purpose and obligations to key stakeholders: customers, shareholders, employees and communities. The strategy to achieve those objectives is linked to operational execution by articulating values, operating standards and behaviors.

Our Shared Purpose
As the Good Hands...Our ValuesOur Operating StandardsOur Behaviors
•We empower customers with protection to help them achieve their hopes and dreams.•We provide affordable, simple and connected protection solutions.•We create opportunity for our team, economic value for our shareholders and improve communities.•Integrity is non-negotiable.•Inclusive Diversity & Equity values and leverages unique identities with equitable opportunity and rewards.•Collective Success is achieved through empathy and prioritizing enterprise outcomes ahead of individuals.•Focus on Customers by anticipating and exceeding service expectations at low costs.•Be the Best at protecting customers, developing talent and running our businesses.•Be Bold with original ideas using speed and conviction to beat the competition.•Earn Attractive Returns by providing customer value, proactively accepting risk and using analytics.•Collaborate early and often to develop and implement comprehensive solutions and share learnings.•Challenge Ideas to leverage collective expertise, evaluate multiple alternatives and create the best path forward.•Provide Clarity for expected outcomes, decision authority and accountability.•Provide Feedback that is candid, actionable, independent of hierarchy and safe.

Our strategy has two components: increase personal property-liability market share and expand protection offerings by leveraging the Allstate brand, customer base and capabilities.

2 www.allstate.com

Allstate Protection’s strategy is to be a low cost digital provider that offers affordable, simple and connected products. Allstate Protection will increase personal lines market share through Transformative Growth. Transformative Growth is about creating a business model, capabilities and culture that continually transform to better serve customers. This is done by providing affordable, simple and connected protection through multiple distribution channels. The acquisition of National General expanded our independent agent relationships and Transformative Growth has improved our direct sales capabilities. The successful repositioning of distribution has increased new business in all channels. The ultimate objective is to enhance customer value to drive growth in all businesses by:

Improving customer value by providing low cost affordable, simple and connected protection solutions

Expanding customer access to Allstate and National General products and services through a wide variety of distribution channels

Increasing sophistication and investment in customer acquisition

Deploying new technology ecosystems that are more flexible and enable a digital customer experience

Driving organizational transformation

Protection Services’ strategy is to innovate new products and services, expand distribution and provide affordable, simple and connected protection solutions.

Allstate Protection PlansExpand distribution and product breadth of consumer protection plans through new and existing retailers and mobile operators across North America, Europe, Asia and Australia.
Allstate Dealer ServicesExpand distribution of Allstate branded protection and insurance products through auto dealerships, business partnerships and direct to consumer.
Allstate RoadsideModernize the roadside assistance business through technology and enhanced digital capabilities to deliver a superior customer experience.
ArityProvide industry-leading telematics and mobility insights to insurance companies, the transportation industry and location-enabled consumer apps.
Allstate Identity ProtectionCreate a leading position in the identity protection and restoration market, offering full-service identity protection and expand partnership and direct to consumer distribution channels.

The Allstate Corporation 3

ContentsView on SEC.gov

The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.