USANA HEALTH SCIENCES INC
For the period ended Dec 28, 2024. Filed Mar 12, 2025.
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FY2024 · Filed Mar 12, 2025
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Products
The following table summarizes information concerning the principal product lines of our direct selling segment.
| Product Line/Category | Description | Percent of Direct Selling ProductSales by Fiscal Year | Direct Selling Product examples |
|---|---|---|---|
| USANA® Nutritionals Optimizers | Consists of targeted supplements designed to meet individual health and nutritional needs. These products support needs such as cardiovascular health, skeletal/structural health, and digestive health and are intended to be used in conjunction with the Essentials/CellSentials | 2024 – 71%2023 – 71%2022 – 70% | Proflavanol®CoQuinone® 30BiOmega-3™ |
| Essentials/CellSentials®(1) | Includes core vitamin and mineral supplements that provide a foundation of advanced total body nutrition for every age group beginning with children 13 months of age. | 2024 – 16%2023 – 16%2022 – 17% | USANA CellSentialsEssentialsHealthPak 100™ |
| Foods(2) | Includes meal replacement shakes, snack bars, and other related products that promote healthy weight management, digestive health, energy and hydration through a holistic approach. These products can be used along with Essentials and Optimizers to provide a complete and healthy diet and sustained energy throughout the day. | 2024 – 6%2023 – 7%2022 – 7% | NutrimealFibergyRESET™ weight-management program |
| Product Line/Category | Description | Percent of Direct Selling ProductSales by Fiscal Year | Direct Selling Product examples |
|---|---|---|---|
| Personal care and Skincare | Includes our premium science-based personal care products and Celavive, our innovative skincare system formulated with our USANA InCelligence Technology®. Celavive offers a comprehensive skincare regimen benefiting multiple skincare types and ethnicities, upgraded science, and more noticeable user benefits. | 2024 – 6%2023 – 5%2022 – 5% | Vitalizing SerumProtective Day CreamReplenishing Night CreamProtective Day CreamPerfecting Toner |
| All Other | Includes materials and online tools that are designed to assist our Associates in building their businesses and in marketing our products. | 2024 – 1%2023 – 1%2022 – 1% | Associate Starter KitProduct BrochuresLogo Merchandise |
(1)Represents a product line consisting of multiple products.
(2)Includes our Active Nutrition line.
In addition to the products described above, we offer products designed specifically for prenatal, infant, and young-child age groups in China. As we continue to focus on innovation, we will look for innovative product opportunities such as our Celavive and Active Nutrition product lines.
Total product sales, as a percentage of net sales, represented by our top-selling products for the last three fiscal years is as follows:
| Year Ended | |||
|---|---|---|---|
| 2024 | 2023 | 2022 | |
| Key Product | |||
| USANA Essentials/CellSentials(1) | 10% | 10% | 11% |
| Proflavanol | 10% | 10% | 10% |
| Probiotic | 8% | 9% | 10% |
(1) Represents specific products within the product line Essentials/CellSentials
Other top-selling products include our Hepasil, Soy Lecithin, and HealthPak™.
The following table summarizes information concerning the principal product lines of our Hiya direct-to-consumer segment.
| Product Line | Description | Percent of Direct-to-Consumer ProductSales by Fiscal Year (1) |
|---|---|---|
| Kids Daily Multivitamin | Chewable multivitamin with 15 essential vitamins and minerals to support immunity, growth, and development among kids. | 2024 – 55% |
| Kids Daily Probiotic | Chewable probiotic with 10 billion live cultures to support childhood immunity, gut health, and nutrient absorption. | 2024 – 15% |
| Kids Bedtime Essentials | A non-habit forming nightly chewable to help kids relax before bed and wake up rejuvenated and refreshed. | 2024 – 11% |
| Kids Daily Greens & Superfoods | A green's powder made with 55 whole-food sourced ingredients to support growth, digestion, and brain health. | 2024 – 11% |
| Kids Daily Iron+ | A daily chewable with a unique form of iron gentle on kid's stomachs and thoroughly absorbed. | 2024 – 4% |
| Kids Daily Immune+ | A daily chewable designed 100% for kids to support their growing immune systems so they can maintain their natural defenses. | 2024 – 4% |
(1) For the period following the acquisition date of December 23, 2024 to December 28, 2024.
The text of this filing, as the company filed it with the SEC, without its images or exhibits. This is not investment advice.