HORACE MANN EDUCATORS CORP /DE/

Our vision is to be the company of choice to provide insurance and financial solutions for all educators and others who serve their communities, whether they engage with Horace Mann directly or through their district/employer. We believe the unique value of Horace Mann is providing solutions tailored for educators at each stage of their lives, empowering them to achieve lifelong financial success. Our motivation stems from our gratitude for educators: They are looking after our children's futures, and we believe they deserve someone to look after theirs. Our commitment to having a positive impact on our customers' lives extends to all our corporate stakeholders, including employees, agents, investors and the communities where we live and work.

Education Market Opportunity

For more than 80 years, Horace Mann has served the education community with a deep understanding of educators’ unique financial and insurance needs. Our long-standing presence has enabled us to build a trusted brand, specialized products, and a differentiated distribution model with direct access in schools and districts across the country. As a result, we have a clear perspective of the education market and confidence in our ability to drive sustained, profitable growth.

The U.S. educator market represents approximately 14 million households, all of which Horace Mann can reach through our omni-channel distribution model. We maintain business-to-business relationships with more than half of U.S. K–12 school districts and have local agent representation in over 60% of the territories in which we operate. In markets without a local agent presence, we leverage strong call center and digital capabilities to ensure consistent nationwide access so educators can meet us where and how they prefer.

In addition to the core educator market, we also have access to education-adjacent households where our brand, products, and services are well positioned to resonate. Our approach to these markets is disciplined and deliberate, focused on testing and learning in areas where we believe we have a clear right to win while remaining firmly anchored in education.

Our strategy is grounded in deep market expertise, scalable capabilities, and a differentiated product, distribution, andinfrastructure(PDI) model. We are confident this approach positions Horace Mann to deliver sustained, profitable growth in service of educators, school districts, and trusted partners.

Products and Services

We help K-12 educators achieve their financial goals through a variety of products and services tailored to meet their unique needs.

Individual protection and savings solutions include auto insurance, property insurance, liability insurance, 403(b) retirement plans, mutual funds, life insurance, student loan solutions, credit monitoring, and financial wellness workshops.

In addition, Horace Mann offers a wide range of employee benefit protection products, including life, disability, accident, hospital, cancer and critical illness coverages. Products may be provided by employers or offered as voluntary coverages for employees to purchase. These options enable school districts, employers, or associations to enrich their employee or member total rewards by providing direct access to valuable financial protection products.

Distribution and Marketing

Horace Mann has a unique competitive advantage where we can meet clients at home, at work and throughout the community. Our omni-channel distribution model integrates relationship-based advice, digital access, and centralized expertise to deliver broad market reach, flexibility across geographies, and a scalable foundation for long-term growth.

Our model provides educators with choice and high-quality, expert consultation. For individual products and solutions, educators may choose to work with our exclusive agents who bring local market knowledge and specialized expertise in educators’ financial needs. These needs often include navigating state-specific retirement systems, managing student loan debt, and addressing out-of-pocket classroom expenses. Customers have access to a full suite of products, tools, and educational resources that support informed decision-making and consistent service.

In parallel, broker partners and benefit specialists provide employer-sponsored solutions through school districts and other public-sector employers, supporting benefit design, recruitment, and retention objectives. Together, these channels allow Horace Mann to deliver a consistent standard of consultation, service, and support across the education market.

Digital capabilities play a complementary role in our distribution strategy, enabling educators to easily and efficiently research, explore, and connect with Horace Mann. Our digital platforms support quoting, education, and lead generation while seamlessly integrating with our agent and service teams to ensure continuity of the customer experience.

Our Coverage Consultation Center provides centralized expertise that supports both customers and agents. The Center serves educators who prefer to engage by phone or who do not have a local agent, while also assisting agents in meeting specialized or complex customer needs. This centralized capability enhances service consistency, improves responsiveness, and increases our ability to scale across markets.

Our marketing strategy supports this integrated model by driving awareness, engagement, and lead generation within the education community. We leverage a diversified mix of digital, direct, and partnership-based marketing efforts, including long-standing relationships with professional associations and mission-aligned organizations. Additionally, through the Horace Mann Club TM, educators can access a wide range of exclusive offerings, including fitness and wellness partnerships, financial tools, classroom resources, professional development programs, and more. These partnerships strengthen local access, reinforce brand trust, and create additional opportunities for growth.

Infrastructure

We continue to invest in our Information Technology infrastructure to support ease of doing business through a modern, scalable environment. Our primary focus areas include:

•Generative Artificial Intelligence (GenAI) - positioning GenAI as a foundational, enterprise-wide capability intended to enhance decision-making, productivity, and customer engagement, while maintaining appropriate governance, controls, and risk management practices.

•Data Enlightenment- leveraging our extensive historical data assets to support data-informed decisions and actions across the organization.

•Digital Transformation - enhancing our end-to-end digital capabilities through the adoption of modern tools, platforms, and operating concepts.

Key initiatives that represent tangible progress against these focus areas include:

•Guidewire property and casualty platform, which supports improved customer and agent experience through capabilities such as electronic signatures, real-time policy issuance and changes, coverage comparison features, and consolidated billing.

•LifePro administration system for life, retirement, annuity, and supplemental products, which is intended to improve customer experience and drive operating efficiencies.

•Workday Financials system, which provides an integrated, end-to-end Corporate financial process platform to support scalability and growth.

•Individual Supplement and Group Benefits platform enhancements, which are designed to deliver a more robust, seamless, and automated end-to-end process, supporting growth initiatives and earnings diversification.

Our technology investments increasingly incorporate Generative AI to support operational efficiency, enhance customer interactions, and streamline internal workflows. During 2025, we expanded the use of GenAI across the enterprise while continuing to advance our AI risk management practices. In doing so, we have considered elements of the National Institute of Standards and Technology (NIST) AI Risk Management Framework and evolving regulatory expectations as reference points in shaping our approach. This approach is intended to support responsible innovation while reinforcing our commitment to ethics, security, and customer trust.

In 2026, we expect to further scale the application of Generative AI across Claims, Customer Care, and Operations. These efforts are intended to improve cycle times, service quality, employee productivity, and operating efficiency; however, the realization of such benefits is subject to execution, adoption, and other risk factors. As our use of Generative AI evolves, we will continue to enhance our governance, security, and compliance processes, informed by industry frameworks such as NIST. Efficiencies generated through technology and automation initiatives are expected to be reinvested to support strategic growth priorities.