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NEW YORK TIMES CO

For the period ended Dec 31, 2024. Filed Feb 27, 2025.

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A company's yearly report to the SEC, with audited financial statements. It is the fullest account a company gives of its business, its finances and the risks it sees.

FY2024 · Filed Feb 27, 2025

NYT$72.17+5.6%Stored close · as of Nov 9, 2026

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Contents

3. Revenue

  1. Revenue

We generate revenues principally from subscriptions and advertising.

Subscription revenues consist of revenues from subscriptions to our digital and print products (which include our news product, as well as The Athletic and our Audio, Cooking, Games and Wirecutter products), and single-copy and bulk sales of our print products. Subscription revenues are based on both the number of digital-only subscriptions and copies of the printed newspaper sold, and the rates charged to the respective customers.

Advertising revenue is principally from advertisers (such as luxury goods, technology and financial companies) promoting products, services or brands on digital platforms in the form of display, audio and video ads; in print in the form of column-inch ads; and at live events. Advertising revenue is primarily derived from offerings sold directly to marketers by our advertising sales teams. A smaller proportion of our total advertising revenues is generated through programmatic auctions run by third-party ad exchanges. Advertising revenue is primarily determined by the volume (e.g., impressions or column inches), rate and mix of advertisements. Digital advertising includes our core digital advertising business and other digital advertising. Our core digital advertising consists of direct-sold display (which includes website and mobile applications), podcast, email and video advertisements that are sold directly to marketers by our advertising sales teams. Other digital advertising includes programmatic advertising and creative services fees. NYTG and The Athletic has revenue from all categories discussed above. Print advertising includes revenue from column-inch ads and classified advertising, as well as preprinted advertising, also known as freestanding inserts. There is no print advertising revenue generated from The Athletic, which does not have a print product.

Other revenues primarily consist of revenues from Wirecutter affiliate referrals, licensing, commercial printing, the leasing of floors in our Company Headquarters, our live events business, retail commerce, books, television and film and our student subscription sponsorship program.

Subscription, advertising and other revenues were as follows:

Years Ended
(In thousands)December 31, 2024As % of totalDecember 31, 2023As % of totalDecember 31, 2022As % of total
Subscription$1,788,20769.2%$1,656,15368.3%$1,552,36267.3%
Advertising506,31119.6%505,20620.8%523,28822.7%
Other(1)291,40111.2%264,79310.9%232,67110.0%
Total$2,585,919100.0%$2,426,152100.0%$2,308,321100.0%

(1)Other revenue includes building rental revenue, which is not under the scope of Revenue from Contracts with Customers (Topic 606). Building rental revenue was approximately $27 million in both years ended December 31, 2024, and December 31, 2023, and $29 million for the year ended December 31, 2022.

The following table summarizes digital and print subscription revenues, which are components of subscription revenues above, for the years ended December 31, 2024, December 31, 2023, and December 31, 2022:

Years Ended
(In thousands)December 31, 2024As % of totalDecember 31, 2023As % of totalDecember 31, 2022As % of total
Digital-only subscription revenues(1)$1,254,59270.2%$1,099,43966.4%$978,57463.0%
Print subscription revenues(2)533,61529.8%556,71433.6%573,78837.0%
Total subscription revenues$1,788,207100.0%$1,656,153100.0%$1,552,362100.0%

(1)Includes revenue from bundled and standalone subscriptions to our news product, as well as to The Athletic and our Audio, Cooking, Games and Wirecutter products.

(2)Includes domestic home-delivery subscriptions, which include access to our digital products. Also includes single-copy, NYT International and Other subscription revenues.

THE NEW YORK TIMES COMPANY – P. 77

The following table summarizes digital and print advertising revenues for the years ended December 31, 2024, December 31, 2023, and December 31, 2022:

Years Ended
(In thousands)December 31, 2024As % of totalDecember 31, 2023As % of totalDecember 31, 2022As % of total
Digital advertising revenues$342,09267.6%$317,74462.9%$318,44060.9%
Print advertising revenues164,21932.4%187,46237.1%204,84839.1%
Total advertising revenues$506,311100.0%$505,206100.0%$523,288100.0%

Performance Obligations

We have remaining performance obligations related to digital archive and other licensing and certain advertising contracts. As of December 31, 2024, the aggregate amount of the transaction price allocated to the remaining performance obligations for contracts with a duration greater than one year was approximately $148 million. The Company will recognize this revenue as performance obligations are satisfied. We expect that approximately $95 million, $28 million, and $25 million will be recognized in 2025, 2026 and thereafter through 2030, respectively.

Unexpired Subscriptions

Payments for subscriptions are typically due upfront and the revenue is recognized ratably over the subscription period. The proceeds are recorded within Unexpired subscriptions revenue in the Consolidated Balance Sheet. Total unexpired subscriptions as of December 31, 2023, were $172.8 million, substantially all of which was recognized as revenues during the year ended December 31, 2024.

Contract Assets

As of December 31, 2024, and December 31, 2023, the Company had $5.2 million and $3.5 million, respectively, in contract assets recorded in the Consolidated Balance Sheets related to licensing revenue. The contract asset is reclassified to Accounts receivable when the customer is invoiced based on the contractual billing schedule.

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